Question 1

All of the following are unique features of e-commerce technology,except:

Accepted Answer

A)  personalization/customization.
B)  interactivity.
C)  transparency.
D)  richness.
E)  global reach.F) B) and C)
G) A) and E)

Question 2

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Accepted Answer

A)  Website plan
B)  Web mission statement
C)  Functional website
D)  Social media plan
E)  Mobile media planF) C) and D)
G) A) and C)

Question 3

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Accepted Answer

Student answers will vary.A sample answe...

Question 4

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Accepted Answer

A) True 
 B)False  False

Question 5

Which of the following is the largest mobile advertising market?

Accepted Answer

A)  Google
B)  Yahoo
C)  Facebook
D)  Microsoft
E)  TwitterF) B) and E)
G) B) and C)

Question 6

In the affiliate revenue model,firms derive revenue by selling information or services through partner e-commerce sites.

Accepted Answer

A) True 
 B)False

Question 7

Compared to traditional goods,digital goods have:

Accepted Answer

A)  greater pricing flexibility.
B)  lower marketing costs.
C)  higher production costs.
D)  higher inventory costs.
E)  lower menu costs.F) All of the above
G) C) and D)

Question 8

Geoadvertising sends ads to users based on their:

Accepted Answer

A)  GPS locations.
B)  home addresses.
C)  shopping preferences.
D)  website behaviors.
E)  Google Maps settings.F) A) and D)
G) A) and E)

Question 9

Which of the following companies uses the service provider business model?

Accepted Answer

A)  Expedia
B)  ETrade
C)  Facebook
D)  Yahoo
E)  DropboxF) A) and E)
G) B) and C)

Question 10

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Yelp receives a fee after steering a customer to a participating website where he or she makes a purchase.
C)  Pandora provides basic services for free,but charges a premium for advanced services.
D)  Apple accepts micropayments for single music track downloads.
E)  Netflix charges customers a monthly fee for access to its library of movies.F) B) and E)
G) A) and C)

Question 11

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Accepted Answer

A)  Internet technology standards
B)  Common spoken and written languages
C)  Universal measuring standards
D)  Universal advertising and media format standards
E)  EDI standardsF) All of the above
G) D) and E) A

Question 12

The Internet reduces information asymmetry.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Accepted Answer

A)  Ubiquity
B)  Personalization/customization
C)  Richness
D)  Interactivity
E)  Information densityF) A) and D)
G) A) and C)

Question 14

What is dynamic pricing and how is it used in e-commerce?

Accepted Answer

In dynamic pricing,the price of a produc...

Question 15

Which of the following dimensions of e-commerce technology involves the integration of video,audio,and text marketing messages into a single marketing message and consumer experience?

Accepted Answer

A)  Ubiquity
B)  Personalization/customization
C)  Richness
D)  Interactivity
E)  Social technologyF) A) and B)
G) B) and D)

Question 16

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements about Net marketplaces is not true?

Accepted Answer

A)  Some Net marketplaces sell direct goods.
B)  Some Net marketplaces serve vertical markets.
C)  Some Net marketplaces sell indirect goods.
D)  Some Net marketplaces support contractual purchases based on long-term relationships.
E)  Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.F) None of the above
G) B) and C)

Question 18

Uber uses a form of dynamic pricing.

Accepted Answer

A) True 
 B)False  True

Question 19

When did e-commerce begin?

Accepted Answer

A)  1965
B)  1983
C)  1995
D)  1999
E)  2000F) None of the above
G) All of the above

Question 20

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Accepted Answer

A)  Information density
B)  Richness
C)  Customization
D)  Interactivity
E)  Global reachF) D) and E)
G) A) and B)

Exam 10: E-Commerce: Digital Markets,digital Goods

All of the following are unique features of e-commerce technology,except:

Correct AnswerverifiedShow Answer

Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?

Correct AnswerverifiedShow Answer

You are consulting for Lucky's,a chain of gas stations.What types of e-commerce opportunities,if any,are relevant to Lucky's? Could Lucky's make use of any Internet business models for this opportunity?

Correct AnswerverifiedStudent answers will vary.A sample answe...View AnswerShow Answer

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Correct AnswerverifiedFalse

Which of the following is the largest mobile advertising market?

Correct AnswerverifiedShow Answer

In the affiliate revenue model,firms derive revenue by selling information or services through partner e-commerce sites.

Correct AnswerverifiedShow Answer

Compared to traditional goods,digital goods have:

Correct AnswerverifiedShow Answer

Geoadvertising sends ads to users based on their:

Correct AnswerverifiedShow Answer

Which of the following companies uses the service provider business model?

Correct AnswerverifiedShow Answer

Which of the following best illustrates the transaction fee revenue model?

Correct AnswerverifiedShow Answer

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Correct AnswerverifiedA

The Internet reduces information asymmetry.

Correct AnswerverifiedShow Answer

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Correct AnswerverifiedShow Answer

What is dynamic pricing and how is it used in e-commerce?

Correct AnswerverifiedIn dynamic pricing,the price of a produc...View AnswerShow Answer

Which of the following dimensions of e-commerce technology involves the integration of video,audio,and text marketing messages into a single marketing message and consumer experience?

Correct AnswerverifiedShow Answer

Disintermediation provides major benefits to the distributor.

Correct AnswerverifiedShow Answer

Which of the following statements about Net marketplaces is not true?

Correct AnswerverifiedShow Answer

Uber uses a form of dynamic pricing.

Correct AnswerverifiedTrue

When did e-commerce begin?

Correct AnswerverifiedShow Answer

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Correct AnswerverifiedShow Answer

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In dynamic pricing,the price of a produc...
View Answer

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True

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