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Which statement about CSR is true?


A) CSR begins with environmental needs.
B) CSR is a voluntary action taken by firms.
C) Stakeholders determine CSR approaches.
D) Federal laws require firms to engage in CSR.

E) A) and C)
F) B) and C)

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Executives at Hawkins Enterprises want to incorporate CSR into the firm's long-term strategies.Which of the following questions is essential for the executives to ask at this stage?


A) How do Hawkins' business activities affect stakeholders and the environment?
B) Is Hawkins in compliance with state and federal laws that mandate CSR?
C) How will Hawkins' CSR efforts compare to industry and global standards?
D) Will Hawkins' suppliers and employees be able to incorporate CSR practices?

E) C) and D)
F) None of the above

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What tasks are involved in the employee communications area of PR?

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Employee communications can concern rout...

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According to research,which of the following is a result of successful CSR activities?


A) increasing a company's short-term profits
B) lowering a company's variable costs
C) changing a company's culture
D) enhancing a company's reputation

E) C) and D)
F) B) and C)

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Why is global spending on PR difficult to track?


A) Advertising and marketing are sometimes categorized as PR.
B) PR documentation outside the U.S.is too confidential to report.
C) The Holmes Report only measures U.S.PR spending.
D) Most global firms use advertising instead of PR.

E) None of the above
F) B) and C)

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Which of the following describes public relations?


A) the use of various communication methods to create media interest
B) the use of paid media to communicate the benefits of a product or service
C) an in-person transactional exercise for the purpose of selling a product or service
D) an information exchange between at least two people for the purpose of sharing information

E) B) and D)
F) B) and C)

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Advertising relies on earned media,while public relations relies on paid media.

A) True
B) False

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A PR professional employed by the U.S.Department of Agriculture would most likely engage in which type of work?


A) lobbying for new legislation
B) advocating for funding increases
C) creating engaging website content
D) providing information to the public

E) B) and C)
F) All of the above

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D

Which terms describe how publicists are depicted in movies and on television?


A) reputable and determined
B) powerful and unethical
C) charming and honest
D) diligent and principled

E) None of the above
F) A) and B)

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B

In recent years,which of the following has caused firms to shift from advertising to PR?


A) print ads becoming more costly than TV ads
B) inability to validate product research
C) fewer people using social media
D) TV viewers being able to skip ads

E) All of the above
F) A) and B)

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Which of the following social media skills is expected of corporate PR professionals?


A) monitoring the company's intranet for customer concerns and issues
B) collaborating with other departments through the company's Facebook page
C) knowing how to use and monitor Twitter and Instagram for personal outreach
D) developing online content to drive sales and build the company's reputation

E) None of the above
F) B) and D)

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Which of the following statements about working as a corporate PR professional is correct?


A) Job stability is highly susceptible to economic downturns.
B) PR departments tend to be large and competitive.
C) Compensation and benefits are typically low.
D) PR usually reports to the marketing department.

E) None of the above
F) A) and D)

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The Public Relations Society of America defines public relations as "a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

A) True
B) False

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Monica works for an athletic footwear company as a PR professional.Last month,she organized and attended events across the country to introduce the firm's newest running shoes.This week she is focused on posting content about the new shoes on Instagram and Facebook.Based on this information,which job role has kept Monica busy?


A) crisis manager
B) strategic advisor
C) persuasive writer
D) marketing communications expert

E) B) and C)
F) A) and C)

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In the strategic advisor role,a PR professional needs to understand business trends,marketplace developments,and effective PR tactics.

A) True
B) False

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True

According to the Bureau of Labor Statistics,between 2014 and 2024,jobs in the PR field are expected to ______.


A) double in number each year
B) remain stable each year
C) decrease at 6% per year
D) increase at 6% per year

E) A) and B)
F) A) and C)

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On many TV shows,publicists are portrayed as manipulative and unethical,which requires PR professionals to counter this stereotype by educating clients about the value of PR.

A) True
B) False

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Which of the following is a leading factor in the growth of the PR industry?


A) growth of social media
B) demands of consumers
C) decline of print media
D) increase in global brands

E) None of the above
F) B) and C)

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Unlike PR,advertising has which of the following disadvantages?


A) The lack of research decreases credibility.
B) Gatekeepers charge high fees.
C) Audience attention is not guaranteed.
D) Production costs are unpredictable.

E) All of the above
F) A) and B)

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Assume you have recently graduated from college and have three different job opportunities in the PR field.The first offer is from a large PR agency,the second is from a private corporation,and the third is from a non-profit organization.Briefly describe the advantages and / or disadvantages of each position.Which one would you take? Why?

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The benefit of joining an agency is that...

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