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Systematic behavioral trends can be defined as the:


A) Bandwagon effect and the week-end effect
B) Regular patterns in the behavior of people in firms
C) January effect and the small firm effect
D) Fact that prices in financial markets follow systematic patterns that are the result of market psychology

E) B) and C)
F) None of the above

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The fundamental choice for capability acquisitions is the decision to either:


A) Buy them or sell them
B) Develop them or maintain them
C) Buy them or build them
D) Buy them or copy them

E) A) and B)
F) A) and C)

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To "preempt" an entrant, a firm can occupy existing and potential strategic niches to reduce the range of opportunities open to potential entrants

A) True
B) False

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The tobacco and the toy industries illustrate:


A) Respectively, a relatively stable environment with firms endowed with similar resources and following similar strategies as opposed to an unpredictable environment characterized by multiple and rapid changes
B) Respectively, an unpredictable environment characterized by multiple and rapid changes as opposed to a relatively stable environment with firms endowed with similar resources and following similar strategies
C) Respectively, an industry whose ethics appears questionable as opposed to an industry very much focused on specific markets and characterized by seasonality
D) That both industries have ethics which can be strongly questioned

E) None of the above
F) A) and C)

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The simple trade-off between high-quality and low cost:


A) Is complex in practice
B) Does not allow for phenomena such as economies of scale funding huge Research & Development programs
C) Has refuted the fiction of total quality management
D) Answers a and b

E) A) and B)
F) A) and C)

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A "Blue ocean strategy" refers to the creation of entirely new industries, or the recreation of existing industries

A) True
B) False

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Examples of "efficient markets" are:


A) Securities, grain futures, and knowledge-based items
B) Foreign exchange, securities, and heavy industries' products
C) Foreign exchanges, utilities, and interned-based firms
D) Securities, foreign exchange, and grain futures

E) A) and B)
F) C) and D)

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According to Porter, cost leadership and differentiation are:


A) What leads a firm to "be stuck in the middle"
B) Two names for the same fundamental strategy
C) Mutually exclusive
D) Both possible simultaneously

E) A) and D)
F) B) and D)

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Is Differentiation a superior strategy than a Cost strategy because customers prefer to pay a higher price for better quality?

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The comparison between the five possible...

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The ability to buy capabilities depends on:


A) Their transferability between firms
B) Their transferability between firms and the size of transaction costs
C) The time needed to accumulate knowledge about this capability
D) The cost of capabilities on external factor markets

E) All of the above
F) A) and B)

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For a competitive advantage to exist:


A) There must be weak and strong players in the industry in terms of capability endowments
B) There must be some imperfection in the market
C) There must be the so-called "pure and perfect competition"
D) Causal ambiguity has occurred

E) B) and C)
F) A) and D)

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An example of "patterns of price movements" is:


A) Head and shoulders
B) Double tops
C) Flags
D) All of the above

E) A) and C)
F) B) and C)

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The theory of limit pricing postulates that a firm in a strong market position sets prices that create profits which just fail to attract entrants

A) True
B) False

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Is it easy for Sears Holdings (Kmart) to understand Wal-Mart's competitive advantages?


A) No, it is not that easy
B) Yes: just walk into any Wal-Mart store
C) Any professional retailer could
D) B and C above

E) All of the above
F) C) and D)

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Competitive advantage:


A) Exists only when an industry is in long term equilibrium
B) Emerges from external and internal sources
C) Both a and b
D) Neither a nor b

E) B) and C)
F) None of the above

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To transfer or acquire resources a firm will face transaction costs including patent costs, negotiation costs and contract enforcement cost

A) True
B) False

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Isolating mechanisms are:


A) Mechanisms that slow or stop the equalization of rents between firms
B) Mechanisms that speed up the equalization of rents between firms
C) Barriers that prevent potential entrants from grabbing a significant market share in the industry
D) Mechanisms that limit or enhance the ex post equilibration of rents among individual firms, depending on their relative bargaining powers

E) C) and D)
F) A) and D)

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If a firm's competitive advantage comes from external change, then:


A) The firm responds better to changing prices, technologies or tastes than its rivals
B) The firm responds faster to changing prices or tastes than its rivals
C) The firm has better creative capabilities than its rivals
D) The firm has a lower cost of capital than its rivals

E) All of the above
F) A) and D)

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Three different market types lead to different categories of competitive advantage. These three markets are: trading markets, service markets, and production markets

A) True
B) False

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A firm with a competitive advantage other than superior profitability may have?


A) A rising market share
B) Strong and rising customer loyalty, or good executive perks, or both
C) Invested in technology its rivals do not have
D) Some or all of the above

E) B) and C)
F) A) and C)

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