Question 1

Select factors which affect the position of a Google Ad in the search engine listings

Accepted Answer

A)  Quality score
B)  Ad clickthrough rate
C)  Ad text relevance
D)  Landing page relevance
E)  Landing page speedF) A) and D)
G) B) and C)

Question 2

Meta-tags are important ranking factors which affect the position of a site in the search listing

Accepted Answer

A) True 
 B)False  False

Question 3

This traffic source indicates visits from links on pages on other sites

Accepted Answer

A)  Direct
B)  Referrals
C)  Search
D)  Campaign
E)  Social mediaF) D) and E)
G) B) and D)

Question 4

This traffic source includes URL type-ins, bookmarks and untracked campaigns, e.g. from Email marketing and apps which are not specifically tagged:

Accepted Answer

A)  Direct
B)  Referrals
C)  Search
D)  Campaign
E)  Social mediaF) A) and C)
G) A) and B) A

Question 5

The most important measure for controlling digital media investment should be:

Accepted Answer

A)  Cost per thousand (CPM) 
B)  Cost per click (CP
C)  
C)  Allowable cost per acquisition (CP
A)  
D)  Cost per lead
E)  Cost per saleF) B) and D)
G) None of the above C

Question 6

A commission-based arrangement where a publisher is credited for sales by a percentage of sale or a fixed amount

Accepted Answer

A)  SEO (clicks from natural or organic listings) 
B)  PPC (clicks from sponsored or paid listings) 
C)  Social media marketing
D)  Display advertising
E)  Affiliate marketingF) A) and C)
G) B) and E)

Question 7

Visits from search engines which don't incur a cost-per-click

Accepted Answer

A)  SEO (clicks from natural or organic listings) 
B)  PPC (clicks from sponsored or paid listings) 
C)  Social media marketing
D)  Display advertising
E)  Affiliate marketingF) C) and D)
G) B) and C)

Exam 7: Traffic Building

Select factors which affect the position of a Google Ad in the search engine listings

Correct Answer
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Meta-tags are important ranking factors which affect the position of a site in the search listing

Correct Answer
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False

This traffic source indicates visits from links on pages on other sites

Correct Answer
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This traffic source includes URL type-ins, bookmarks and untracked campaigns, e.g. from Email marketing and apps which are not specifically tagged:

Correct Answer
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A

The most important measure for controlling digital media investment should be:

Correct Answer
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C

A commission-based arrangement where a publisher is credited for sales by a percentage of sale or a fixed amount

Correct Answer
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Visits from search engines which don't incur a cost-per-click

Correct Answer
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Exam 7: Traffic Building

Select factors which affect the position of a Google Ad in the search engine listings

Correct AnswerverifiedShow Answer

Meta-tags are important ranking factors which affect the position of a site in the search listing

Correct AnswerverifiedFalse

This traffic source indicates visits from links on pages on other sites

Correct AnswerverifiedShow Answer

This traffic source includes URL type-ins, bookmarks and untracked campaigns, e.g. from Email marketing and apps which are not specifically tagged:

Correct AnswerverifiedA

The most important measure for controlling digital media investment should be:

Correct AnswerverifiedC

A commission-based arrangement where a publisher is credited for sales by a percentage of sale or a fixed amount

Correct AnswerverifiedShow Answer

Visits from search engines which don't incur a cost-per-click

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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False

Correct Answer
verified

Correct Answer
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A

Correct Answer
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C

Correct Answer
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Correct Answer
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