Question 1

Ideastorm is an example of collaborative co-creation

Accepted Answer

A) True 
 B)False

Question 2

Online display advertising is often associated with a halo effect

Accepted Answer

A) True 
 B)False

Question 3

Price Comparison Sites can be best described as:

Accepted Answer

A)  Transnational Sites
B)  Relational Sites
C)  Intermediaries sites
D)  Promotional sites
E)  Destination sitesF) C) and D)
G) A) and B)

Question 4

According to Chris Anderson's book The Long Tail niche goods / services are not economically attractive

Accepted Answer

A) True 
 B)False  False

Question 5

What of the statements below is correct?

Accepted Answer

A)  Dropbox is an example of a freemium service model
B)  Adwords is an example of the "Revenue from subscription" model
C)  The Financial Times (www.ft.com)  is an example of the acquisition model
D)  Amazon.com is an example of the sponsoring modelE) B) and C)
F) A) and B)

Question 6

The number of unique visitors is a commonly used metric of popularity of web sites

Accepted Answer

A) True 
 B)False

Question 7

The Financial Times online is an example of revenue from subscription access to content

Accepted Answer

A) True 
 B)False

Question 8

Online marketplace analysis is not useful when we are searching for search terms in a Pay Per Click campaign

Accepted Answer

A) True 
 B)False  False

Question 9

The idea of Tim Berners-Lee about the Semantic Web can be summarized as:

Accepted Answer

A)  A 3D Web offering a superb customer experiences
B)  A fully customizable customer experience
C)  artificial intelligence applications that will recommend services and products
D)  Using semantics to identify criminal activities
E)  Introducing legislation for network neutralityF) A) and E)
G) None of the above C

Question 10

A web site displays a banner that links visitors who click on it to a vacation site. In case the customer books a vacation or another product from the site the owner of the web site receives a commission of 2,5% on the product sold. This revenue model is best described as:

Accepted Answer

A)  Pay per Click revenue model
B)  Affiliate revenue model
C)  Co-sales revenue model
D)  Pay per View revenue model
E)  Subscription revenue modelF) A) and B)
G) A) and C)

Exam 3: E-Models

Ideastorm is an example of collaborative co-creation

Correct Answer
verified

Online display advertising is often associated with a halo effect

Correct Answer
verified

Price Comparison Sites can be best described as:

Correct Answer
verified

According to Chris Anderson's book The Long Tail niche goods / services are not economically attractive

Correct Answer
verified
False

What of the statements below is correct?

Correct Answer
verified

The number of unique visitors is a commonly used metric of popularity of web sites

Correct Answer
verified

The Financial Times online is an example of revenue from subscription access to content

Correct Answer
verified

Online marketplace analysis is not useful when we are searching for search terms in a Pay Per Click campaign

Correct Answer
verified
False

The idea of Tim Berners-Lee about the Semantic Web can be summarized as:

Correct Answer
verified
C

A web site displays a banner that links visitors who click on it to a vacation site. In case the customer books a vacation or another product from the site the owner of the web site receives a commission of 2,5% on the product sold. This revenue model is best described as:

Correct Answer
verified

Exam 3: E-Models

Ideastorm is an example of collaborative co-creation

Correct AnswerverifiedShow Answer

Online display advertising is often associated with a halo effect

Correct AnswerverifiedShow Answer

Price Comparison Sites can be best described as:

Correct AnswerverifiedShow Answer

According to Chris Anderson's book The Long Tail niche goods / services are not economically attractive

Correct AnswerverifiedFalse

What of the statements below is correct?

Correct AnswerverifiedShow Answer

The number of unique visitors is a commonly used metric of popularity of web sites

Correct AnswerverifiedShow Answer

The Financial Times online is an example of revenue from subscription access to content

Correct AnswerverifiedShow Answer

Online marketplace analysis is not useful when we are searching for search terms in a Pay Per Click campaign

Correct AnswerverifiedFalse

The idea of Tim Berners-Lee about the Semantic Web can be summarized as:

Correct AnswerverifiedC

A web site displays a banner that links visitors who click on it to a vacation site. In case the customer books a vacation or another product from the site the owner of the web site receives a commission of 2,5% on the product sold. This revenue model is best described as:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
False

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
False

Correct Answer
verified
C

Correct Answer
verified