Question 1

A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as

Accepted Answer

A)  integrated commercial
B)  joint commercial
C)  informercial
D)  announcementE) A) and B)
F) All of the above

Question 2

_________________ are always worried about safety and security, are cautions consumers.

Accepted Answer

A)  strives
B)  actualizes
C)  strugglers
D)  believersE) None of the above
F) A) and C)

Question 3

The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'.

Accepted Answer

A)  l\oreal
B)  nivea
C)  fair and lovely
D)  garnierE) All of the above
F) A) and B)

Question 4

The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as

Accepted Answer

A)  appeal
B)  need.
C)  demand
D)  desire.E) None of the above
F) All of the above

Question 5

________________ is an advertising agency established by a company to look after its advertising requirements.

Accepted Answer

A)  house agency
B)  full-service agency
C)  ala carte agency
D)  industrial agencyE) All of the above
F) C) and D)

Question 6

Which television Network started selling advertising sponsors?

Accepted Answer

A)  du mont.
B)  du pont.
C)  bbc.
D)  cnn.E) A) and B)
F) A) and C)

Question 7

Competitive activity research is also referred to as _______________

Accepted Answer

A)  positioning research
B)  perceptual mapping
C)  situation analysis research
D)  pre-testE) B) and C)
F) A) and C)

Question 8

_____________________term is used to denote relevance, Significance, importance, etc.,

Accepted Answer

A)  advertising
B)  salience
C)  subliminal
D)  pufferyE) C) and D)
F) A) and D)

Question 9

Russel H colley pioneered the approach called DAGMAR which stands for

Accepted Answer

A)  defining advertising goals for measured advertising results
B)  defining advertising goals for measuring and achieving results
C)  delivering advertising goals for measured advertising results
D)  developing advertising goals for mixed advertising responsesE) A) and B)
F) None of the above

Question 10

ABC stands for __________.

Accepted Answer

A)  audit bureau of circulations.
B)  advertising bureau of circulations.
C)  american bureau of circulations.
D)  african bureau of circulations.E) B) and C)
F) A) and C)

Question 11

An ideal _____________ has to work as a bridge between research and communication strategy.

Accepted Answer

A)  idea
B)  brainstorming
C)  creativity
D)  creative briefE) B) and C)
F) A) and D)

Question 12

______________________is often referred to as the Father of modern advertising.

Accepted Answer

A)  thomas barratt
B)  piyush pandey
C)  david oglivy
D)  alyque padamseeE) B) and C)
F) A) and C)

Question 13

_______________ is called the Mecca of rural advertising.

Accepted Answer

A)  sri lanka
B)  africa
C)  pakistan
D)  indiaE) C) and D)
F) A) and B)

Question 14

Perceptual mapping is based on __________________.

Accepted Answer

A)  consumer preference
B)  brand preference
C)  order of preference
D)  situation analysisE) C) and D)
F) B) and C)

Question 15

Coca-Cola India has undertaken various, CSR activities in the field of ______________.

Accepted Answer

A)  sanitation
B)  environment
C)  water harvesting
D)  healthy active livingE) B) and D)
F) A) and B)

Question 16

The complete analysis and execution of the media component of a campaign is _______.

Accepted Answer

A)  media planners.
B)  media strategy.
C)  product promotion.
D)  brand identity.E) A) and D)
F) C) and D)

Question 17

The group that composes the present and potential prospects for a product or service is _________.

Accepted Answer

A)  media planners.
B)  media buyers.
C)  target audience.
D)  media executives.E) C) and D)
F) B) and C)

Question 18

________ is a combination of marketing functions, including advertising, used to sell a product.

Accepted Answer

A)  sales promotion.
B)  marketing mix.
C)  public relations.
D)  new advertising.E) A) and D)
F) B) and C)

Question 19

The key to the success of the typical advertising plan is that it contributes to ___________.

Accepted Answer

A)  profitability.
B)  flexibility.
C)  complexity.
D)  interoperability.E) A) and B)
F) None of the above

Question 20

When creativity is referred in the context of advertising, it is _______________.

Accepted Answer

A)  purposive
B)  informative
C)  frequent
D)  rareE) All of the above
F) B) and D)

Exam 4: Advertising and Promotion: Part B: Perceptual Mapping, Creativity, Media Planning

The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as

Correct AnswerverifiedShow Answer

A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as

Correct AnswerverifiedShow Answer

_________________ are always worried about safety and security, are cautions consumers.

Correct AnswerverifiedShow Answer

An ideal _____________ has to work as a bridge between research and communication strategy.

Correct AnswerverifiedShow Answer

______________________is often referred to as the Father of modern advertising.

Correct AnswerverifiedShow Answer

The group that composes the present and potential prospects for a product or service is _________.

Correct AnswerverifiedShow Answer

________________ is an advertising agency established by a company to look after its advertising requirements.

Correct AnswerverifiedShow Answer

Perceptual mapping is based on __________________.

Correct AnswerverifiedShow Answer

The key to the success of the typical advertising plan is that it contributes to ___________.

Correct AnswerverifiedShow Answer

ABC stands for __________.

Correct AnswerverifiedShow Answer

When creativity is referred in the context of advertising, it is _______________.

Correct AnswerverifiedShow Answer

_______________ is called the Mecca of rural advertising.

Correct AnswerverifiedShow Answer

The complete analysis and execution of the media component of a campaign is _______.

Correct AnswerverifiedShow Answer

Which television Network started selling advertising sponsors?

Correct AnswerverifiedShow Answer

_____________________term is used to denote relevance, Significance, importance, etc.,

Correct AnswerverifiedShow Answer

Coca-Cola India has undertaken various, CSR activities in the field of ______________.

Correct AnswerverifiedShow Answer

Russel H colley pioneered the approach called DAGMAR which stands for

Correct AnswerverifiedShow Answer

The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'.

Correct AnswerverifiedShow Answer

________ is a combination of marketing functions, including advertising, used to sell a product.

Correct AnswerverifiedShow Answer

Competitive activity research is also referred to as _______________

Correct AnswerverifiedShow Answer

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