Question 1

Assume the goal for Spalding is to maintain market share in the health fitness equipment business. Which of the following describes an appropriate new-product strategy for the company?

Accepted Answer

A)   Adopt environmentally-safe packaging.
B)   Raise its product prices by 10 percent.
C)   Introduce portable exercise equipment that can be used anywhere and at anytime.
D)   Develop a treadmill that directly competes with Nordic Track.
E)   Reduce the number of products it now manufactures.F) B) and D)
G) B) and E)

Question 2

Last week William read about PROGRAM, a once-a-month flea control tablet for dogs. He wonders if he could give his German shepherd one each month and if it would eliminate the flea problem his dog has had each summer. He called his veterinarian to ask him his opinion of PROGRAM, and he looked for information in the dog magazines his friend has. William is most likely in the _____ stage of the new-product adoption process.

Accepted Answer

A)   awareness
B)   interest
C)   feedback
D)   adoption
E)   confirmationF) A) and B)
G) B) and D)

Question 3

Duette Shades are a product of the Hunter Douglas Company. The shades diffused in the market more rapidly than Hunter-Douglas expected because of the support of interior decorators who love the fabric, texture, and lighting options available with the shades and who often use them in home and office decorating. In this example, interior decorators had the role of:

Accepted Answer

A)   idea orchestrators.
B)   change agents.
C)   adaptation force.
D)   idea catalysts.
E)   idea generators.F) A) and E)
G) B) and E)

Question 4

Which of the following statements about the marketing of agricultural products as a class of raw materials is True?

Accepted Answer

A)   The supply of these products is uniform.
B)   The source of these products is nearly always close to its markets.
C)   These products are typically perishable.
D)   A few large producers are involved in their production.
E)   Product differentiation is a key marketing strategy for agricultural products.F) None of the above
G) All of the above

Question 5

Presidents of small companies should be included in a product-planning committee.

Accepted Answer

A) True 
 B)False

Question 6

According to the textbook's broad definition of a product, which of the following is an example of a product?

Accepted Answer

A)   the Iowa State Fair
B)   a tax referendum
C)   a performance by the community symphony
D)   a book by John Grisham
E)   all of the aboveF) A) and B)
G) B) and C)

Question 7

Which of the following describes one of the biggest problems in the brand-manager system?

Accepted Answer

A)   Brand managers never work with existing products.
B)   A brand manager's duties are limited to selling and sales promotional work.
C)   Brand managers report to vice-presidents of marketing, production, and quality control.
D)   Brand managers are given great responsibility without the corresponding authority.
E)   Brand managers have both line and staff authority over the sales force.F) A) and B)
G) None of the above

Question 8

Which of the following statements about convenience goods is True?

Accepted Answer

A)   Convenience products typically have a low unit price.
B)   By definition, convenience goods are purchased infrequently.
C)   Convenience products typically are large and bulky.
D)   Retailers do most of the promotion for convenience goods.
E)   Like any other product, convenience goods are significantly affected by fad and fashion.F) C) and E)
G) B) and C)

Question 9

Which of the following is the best example of a convenience good?

Accepted Answer

A)   leather driving gloves
B)   Microsoft Works software
C)   a wallet
D)   a Bic pen
E)   a silk flower arrangementF) None of the above
G) A) and B)

Question 10

Which of the following statements about the new-product development process is True?

Accepted Answer

A)   The most common omission in the process is the business analysis stage.
B)   The prototype development stage is more expensive than the market test stage.
C)   The external environment has no effect on the new-product development process.
D)   There are only four stages in the development of a new service.
E)   None of the above statements about the new-product development process is True.F) A) and D)
G) D) and E)

Question 11

The diffusion process is the set of successive decisions an individual makes before accepting an innovation.

Accepted Answer

A) True 
 B)False

Question 12

During the awareness stage of the adoption process, an individual is exposed to the innovation and becomes a prospect.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is the best example of a shopping good?

Accepted Answer

A)   a ream of computer paper
B)   a dozen organic eggs
C)   a microwave oven
D)   a bottle of shampoo
E)   a ticket to Adam Sadler's latest movieF) All of the above
G) A) and E)

Question 14

During the business analysis stage of new-product development for a new musical variety show featuring a different million-record seller solo entertainer or group each week, the production company would;

Accepted Answer

A)   estimate market demand for such a television show.
B)   determine which artists would be willing to participate in such a program.
C)   set fees for performing artists.
D)   find a venue in which to film the shows.
E)   tape a sample show and get audience reaction.F) B) and E)
G) A) and E)

Question 15

According to the textbook's definition of a product, Heinz ketchup and Hunt's ketchup are not separate products even though they are different brands.

Accepted Answer

A) True 
 B)False

Question 16

A manufacturer that rushes to bring a new product to market would most likely omit the business analysis stage of the new-product development process.

Accepted Answer

A) True 
 B)False

Question 17

MIT's Media Lab has developed something it calls the Audio Spotlight, which is a large black disk that transmits a beam of sound inaudible just two seats away. It was not developed for a particular product. So when its inventors are looking at potential applications for the disk they are in which stage of the new-product development process?

Accepted Answer

A)   business analysis
B)   environmental audit
C)   idea screening
D)   market test
E)   prototype developmentF) A) and B)
G) C) and D)

Question 18

Which of the following is the best example of a shopping good?

Accepted Answer

A)   breath mints
B)   Good Housekeeping magazine
C)   a dozen thank-you cards
D)   a business suit
E)   paper napkinsF) A) and B)
G) A) and E)

Question 19

Which of the following examples are best classified as fabricating parts and materials?

Accepted Answer

A)   flea spray, dog shampoo, and leashes used in a dog grooming business
B)   tires, batteries, and blades used to manufacture lawn mowers
C)   gas, oil, and antifreeze used by a taxi driver
D)   seed, fertilizer, and herbicides used by a farmer
E)   computer software, printers, and monitors used by a statisticianF) D) and E)
G) B) and E)

Question 20

Management is in the _____ stage of the new-product development process when it estimates market demand and prepares cost estimates for the new product.

Accepted Answer

A)   business analysis
B)   environmental audit
C)   idea screening
D)   market test
E)   prototype developmentF) B) and C)
G) B) and D)

Exam 8: Product Planning and Development

During the business analysis stage of new-product development for a new musical variety show featuring a different million-record seller solo entertainer or group each week, the production company would;

Correct Answer
verified

A manufacturer that rushes to bring a new product to market would most likely omit the business analysis stage of the new-product development process.

Correct Answer
verified

Which of the following is the best example of a shopping good?

Correct Answer
verified

Which of the following statements about the new-product development process is True?

Correct Answer
verified

Which of the following examples are best classified as fabricating parts and materials?

Correct Answer
verified

During the awareness stage of the adoption process, an individual is exposed to the innovation and becomes a prospect.

Correct Answer
verified

According to the textbook's definition of a product, Heinz ketchup and Hunt's ketchup are not separate products even though they are different brands.

Correct Answer
verified

Correct Answer
verified

The diffusion process is the set of successive decisions an individual makes before accepting an innovation.

Correct Answer
verified

According to the textbook's broad definition of a product, which of the following is an example of a product?

Correct Answer
verified

Which of the following is the best example of a shopping good?

Correct Answer
verified

Which of the following describes one of the biggest problems in the brand-manager system?

Correct Answer
verified

Presidents of small companies should be included in a product-planning committee.

Correct Answer
verified

Which of the following is the best example of a convenience good?

Correct Answer
verified

Correct Answer
verified

Management is in the _____ stage of the new-product development process when it estimates market demand and prepares cost estimates for the new product.

Correct Answer
verified

Which of the following statements about convenience goods is True?

Correct Answer
verified

Which of the following statements about the marketing of agricultural products as a class of raw materials is True?

Correct Answer
verified

Assume the goal for Spalding is to maintain market share in the health fitness equipment business. Which of the following describes an appropriate new-product strategy for the company?

Correct Answer
verified

Correct Answer
verified

Exam 8: Product Planning and Development

During the business analysis stage of new-product development for a new musical variety show featuring a different million-record seller solo entertainer or group each week, the production company would;

Correct AnswerverifiedShow Answer

A manufacturer that rushes to bring a new product to market would most likely omit the business analysis stage of the new-product development process.

Correct AnswerverifiedShow Answer

Which of the following is the best example of a shopping good?

Correct AnswerverifiedShow Answer

Which of the following statements about the new-product development process is True?

Correct AnswerverifiedShow Answer

Which of the following examples are best classified as fabricating parts and materials?

Correct AnswerverifiedShow Answer

During the awareness stage of the adoption process, an individual is exposed to the innovation and becomes a prospect.

Correct AnswerverifiedShow Answer

According to the textbook's definition of a product, Heinz ketchup and Hunt's ketchup are not separate products even though they are different brands.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The diffusion process is the set of successive decisions an individual makes before accepting an innovation.

Correct AnswerverifiedShow Answer

According to the textbook's broad definition of a product, which of the following is an example of a product?

Correct AnswerverifiedShow Answer

Which of the following is the best example of a shopping good?

Correct AnswerverifiedShow Answer

Which of the following describes one of the biggest problems in the brand-manager system?

Correct AnswerverifiedShow Answer

Presidents of small companies should be included in a product-planning committee.

Correct AnswerverifiedShow Answer

Which of the following is the best example of a convenience good?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Management is in the _____ stage of the new-product development process when it estimates market demand and prepares cost estimates for the new product.

Correct AnswerverifiedShow Answer

Which of the following statements about convenience goods is True?

Correct AnswerverifiedShow Answer

Which of the following statements about the marketing of agricultural products as a class of raw materials is True?

Correct AnswerverifiedShow Answer

Assume the goal for Spalding is to maintain market share in the health fitness equipment business. Which of the following describes an appropriate new-product strategy for the company?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified