Question 1

Which of the following statements about the concept of causality is TRUE?

Accepted Answer

A)  Scientific methods allow researchers to prove that one thing causes another.
B)  The general notion of causality embraces the idea that one thing leads to the occurrence of another.
C)  A researcher can determine that all the other possible causes of an effect have been eliminated.
D)  All of these are true.
E)  None of these are true.F) D) and E)
G) B) and E)

Question 2

Which statement best describes the potential uses of descriptive research?

Accepted Answer

A)  Descriptive research can be used to estimate proportions,describe characteristics,and make specific predictions.
B)  Descriptive research can be used to estimate proportions,generate beginning hypotheses,and describe characteristics.
C)  Descriptive research can be used to establish cause and effect,make specific predictions,and describe characteristics.
D)  Descriptive research can be used to describe characteristics,estimate proportions,and manipulate independent variables.
E)  Descriptive research can be used to generate beginning hypotheses,manipulate independent variables,and make specific predictions.F) D) and E)
G) A) and E)

Question 3

Standard test markets are the most expensive,take the most time,and are likely to tip off the competitors compared with other approaches.

Accepted Answer

A) True 
 B)False

Question 4

A college conducts a study to provide them with information such as which states/countries their students are from,what their students' major career interests are,the average number of hours worked by their students,what new campus activities the students would most prefer,and so on.What type of research design would the college be using?

Accepted Answer

A)  Exploratory
B)  Basic
C)  Descriptive
D)  Causal
E)  Laboratory experimentF) None of the above
G) C) and D)

Question 5

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Accepted Answer

A) True 
 B)False

Question 6

The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers has any effect on attendance.Which of the following is the dependent variable?

Accepted Answer

A)  Attendance
B)  Level of TV advertising
C)  The number of channels on which ads are run
D)  The number of repeat customers
E)  Number of newspaper advertisementsF) B) and E)
G) B) and C)

Question 7

The time required for an adequate market test is often minimal.

Accepted Answer

A) True 
 B)False

Question 8

Test marketing is not restricted to testing sales potential of new products or communication efforts;it has been used to examine the effectiveness of almost every element of the marketing mix.

Accepted Answer

A) True 
 B)False

Question 9

Typically,____ experiments have greater internal validity,and ____ experiments have greater external validity.

Accepted Answer

A)  lab;field
B)  field;lab
C)  field;field
D)  lab;lab
E)  The internal and external validities are usually the same for both types of experiments.F) B) and C)
G) A) and E)

Question 10

Typically,____ experiments have greater internal validity,and ____ experiments have greater external validity.

Accepted Answer

A)  laboratory;field
B)  field;laboratory
C)  longitudinal;cross-sectional
D)  The internal and external validities are usually the same for both types of experiments.
E)  Neither internal nor external validity is critical for experiments.F) B) and D)
G) None of the above

Question 11

Descriptive research is NOT productively used

Accepted Answer

A)  to develop a profile of the "average user".
B)  to estimate the proportion of people in a specified population who behave in a certain way.
C)  to clarify concepts.
D)  to make specific predictions.
E)  to determine whether certain variables are associated.F) C) and E)
G) B) and E)

Exam 8: Conducting Causal Research

The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers has any effect on attendance.Which of the following is the dependent variable?

Correct Answer
verified

Descriptive research is NOT productively used

Correct Answer
verified

Standard test markets are the most expensive,take the most time,and are likely to tip off the competitors compared with other approaches.

Correct Answer
verified

Correct Answer
verified

Which statement best describes the potential uses of descriptive research?

Correct Answer
verified

Typically, experiments have greater internal validity,and experiments have greater external validity.

Correct Answer
verified

Typically, experiments have greater internal validity,and experiments have greater external validity.

Correct Answer
verified

Test marketing is not restricted to testing sales potential of new products or communication efforts;it has been used to examine the effectiveness of almost every element of the marketing mix.

Correct Answer
verified

Which of the following statements about the concept of causality is TRUE?

Correct Answer
verified

The time required for an adequate market test is often minimal.

Correct Answer
verified

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Correct Answer
verified

Exam 8: Conducting Causal Research

The Houston Astros want to determine whether varying the level of advertising on local TV stations and newspapers has any effect on attendance.Which of the following is the dependent variable?

Correct AnswerverifiedShow Answer

Descriptive research is NOT productively used

Correct AnswerverifiedShow Answer

Standard test markets are the most expensive,take the most time,and are likely to tip off the competitors compared with other approaches.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which statement best describes the potential uses of descriptive research?

Correct AnswerverifiedShow Answer

Typically,____ experiments have greater internal validity,and ____ experiments have greater external validity.

Correct AnswerverifiedShow Answer

Typically,____ experiments have greater internal validity,and ____ experiments have greater external validity.

Correct AnswerverifiedShow Answer

Test marketing is not restricted to testing sales potential of new products or communication efforts;it has been used to examine the effectiveness of almost every element of the marketing mix.

Correct AnswerverifiedShow Answer

Which of the following statements about the concept of causality is TRUE?

Correct AnswerverifiedShow Answer

The time required for an adequate market test is often minimal.

Correct AnswerverifiedShow Answer

External validity refers to our ability to attribute the effect that was observed to the experimental variable and not to the other factors.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Typically, experiments have greater internal validity,and experiments have greater external validity.

Correct Answer
verified

Typically, experiments have greater internal validity,and experiments have greater external validity.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified