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Why is goodwill important in business?

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Goodwill is a term used to describe the ...

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When someone asks you a question in a face-to-face or phone conversation, ________.


A) organize your message just as you would a written response
B) always begin with a direct answer
C) never admit that you don't have the answer immediately available
D) if your response is likely to disappoint, use the direct organization plan
E) if your response is not controversial, begin with details and lead up to the answer

F) A) and B)
G) D) and E)

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An internal benefit is one that your audience directly receives from complying with your request.

A) True
B) False

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To make it easy for the audience to follow the instructions, ________.


A) jump right into the directions at the start of your messag
B) if the sequence or order of steps is important, use bullets instead of numbers
C) include only one action per step of instructions
D) if an instruction is conditional, identify the condition after the action verb
E) if a step requires explanation, place the explanation before the action

F) A) and D)
G) C) and D)

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Messages that convey information can be considered routine if the information will not surprise, disappoint, or anger the audience.

A) True
B) False

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The main challenge in writing a good thank-you note is ________.


A) including specific details about the act for which you are expressing gratitude
B) writing legibly so that your reader can understand the content of your message
C) coming up with a message generic enough that it could be used for anyone by just changing names
D) making an apology sound sincere when you are just going through the motions
E) keeping the details to a minimum so that your message isn't too lengthy

F) A) and C)
G) A) and B)

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A customer has reported a problem to your company. Which of the following statements is NOT true?


A) You should explain the reason behind the problem.
B) You should tell the customer how you will prevent this problem from reoccurring.
C) A good explanation of the problem can win consumer confidence.
D) An explanation that sounds like an excuse will result in a negative reaction.
E) It is necessary to apologize to the customer for the problem.

F) C) and D)
G) A) and C)

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Delphine is newly graduated from university and begins working at a company where instant messaging (IM)is a major form of communication. She is very familiar with instant messaging as a means of social communication, so she feels that she will be proficient in this aspect of the job without any training or guidelines. Delphine is also pleased that she will be able to joke and exchange personal messages with her new coworkers, while appearing to be hard at work. She signs on with her current username, DidiOfftheHook, and sends an IM to the funny guy she met at orientation yesterday. What advice would you offer Delphine regarding IM use in a business context?

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Delphine should know that in a business ...

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A goodwill message allows you to establish and maintain a positive relationship with your audience.

A) True
B) False

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When writing routine requests you should not adopt a "you" perspective.

A) True
B) False

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A brief overview at the start of your instructional message ________.


A) will divert readers' focus from the directions that are the point of the message
B) is unnecessary in most cases and will confuse readers
C) will help your audience understand when and why they need to use the instructions
D) will waste readers' time and distract from the instructional aspect of the message
E) will give readers all the information they need and allow them to skip to the end of the message

F) C) and D)
G) B) and D)

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You received a battery charger that doesn't work with your phone. Discuss how you should write to request an exchange.

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Since this is a routine claim request, l...

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________ build goodwill by recognizing someone else's achievements or important events.


A) Thank-you messages
B) Congratulatory messages
C) Condolences
D) "For-your-information" messages
E) Informational messages

F) C) and D)
G) B) and C)

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In some businesses, instant messaging (IM)has become a formal communication channel with specialized corporate IM platforms installed and regulated by the IT department and available only to employees of that company.

A) True
B) False

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Carol sent a short and to-the-point thank-you note to her boss, which is an appropriate approach in a low-context culture.

A) True
B) False

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While riding down in the elevator with your boss at the end of the day, you mention an idea that catches her interest. She suggests meeting the next afternoon to discuss it further. In terms of this meeting, ________.


A) you should email your boss that night, confirming your appointment for tomorrow
B) you should try to find your boss at the office in the morning to remind her about your meeting
C) you should assume that your boss will put the meeting in her calendar, so no further action on your part is necessary
D) you should wait for your boss to email you confirming the meeting
E) you should write a letter to your boss confirming the meeting

F) C) and D)
G) B) and E)

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Sympathy messages ________.


A) must only be sent to people with whom you have a close relationship
B) should never be sent in greeting cards
C) should not be sent until an appropriate amount of time has passed after you hear about the situation
D) are more meaningful when handwritten
E) will not be appreciated by business acquaintances

F) A) and B)
G) All of the above

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When you arrive at work on Monday, you hear that a coworker's father died over the weekend. You are not good friends with this coworker, but are sorry for his loss. You never know what to say in situations like this, so you decide to go to the stationary store to buy a sympathy card. You should ________.


A) write a few lines on the card to express your compassion and understanding
B) never use a premade card in a situation like this, as it is crass and tactless
C) wait at least three days before sending the card, as sending it too soon is inconsiderate
D) type the greeting and closing in the card, as this shows more compassion and concern than doing so by hand
E) not send condolences since you don't have a close personal relationship with this coworker

F) A) and D)
G) A) and E)

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