Question 1

In the course of creating an effective business message, excellent business thinkers are most likely to:

Accepted Answer

A)  gather information from one strong source rather than from a variety of sources.
B)  make well-reasoned conclusions and solutions.
C)  avoid wasting time in planning and begin drafting business ideas right away.
D)  encourage one-way linear thinking and be rigid in their approach to business problems.
E)  avoid the other-oriented tone.F) A) and D)
G) C) and D)

Question 2

Which of the following is typically true of excellent business thinkers?

Accepted Answer

A)  They gather information from one strong source rather than from a variety of sources.
B)  They encourage one-way linear thinking and are rigid in their approach to business problems.
C)  They avoid wasting time in planning and begin drafting business ideas right away.
D)  They are skilled at communicating with others to figure out and solve complex problems.
E)  They avoid using the other-oriented tone.F) All of the above
G) A) and B)

Question 3

Most business arguments employ a deductive approach.When employing this approach you are most likely to:

Accepted Answer

A)  avoid stating your position regarding any business issue.
B)  provide supporting reasons first followed by the primary message.
C)  begin by stating the primary message, which is typically a recommendation.
D)  avoid including a call of action in your message.
E)  start by stating the supporting reasons followed by your position.F) A) and B)
G) A) and C)

Question 4

Enduring beliefs and ideals that individuals hold are referred to as:

Accepted Answer

A)  archetypes.
B)  biases.
C)  values.
D)  prototypes.
E)  prejudices.F) C) and E)
G) A) and C)

Question 5

_____ involve ranking or assigning importance to things, such as projects, goals, and tasks.

Accepted Answer

A)  Archetypes
B)  Priorities
C)  Values
D)  Prototypes
E)  PrejudicesF) B) and D)
G) B) and E)

Question 6

Which of the following techniques is most likely to make business messages more positive?

Accepted Answer

A)  Exaggerating facts
B)  Setting unrealistic expectations
C)  Avoiding diplomatic words
D)  Using constructive terms
E)  Focusing on the negative traits of products and servicesF) A) and B)
G) A) and C)

Question 7

George, the marketing manager at Regal, believes that an employee should always act ethically and should also report instances of unethical behavior that he encounters.This belief held by George is an example of a(n) :

Accepted Answer

A)  archetype.
B)  bias.
C)  prejudice.
D)  prototype.
E)  value.F) B) and D)
G) A) and D)

Question 8

In the context of dealing with business problems, which of the following should ideally be the first step?

Accepted Answer

A)  Analyzing the business problem
B)  Clarifying business objectives
C)  Formulating an alternative business plan
D)  Identifying the business problem
E)  Acquiring data about the business problemF) C) and D)
G) C) and E)

Question 9

In content and form, a business message should show that you have the interests of your audience in mind.

Accepted Answer

A) True 
 B)False

Question 10

Vanessa has been assigned the task of creating an effective business message aimed at improving the productivity of the employees in her company.In the process of creating the business message, she studies the background of the employees, their needs, and priorities.To which of the following steps of the planning process for developing influential messages does Vanessa's action typically belong?

Accepted Answer

A)  Idea development
B)  Message structuring
C)  Audience analysis
D)  Message review
E)  Providing feedbackF) B) and E)
G) C) and E)

Question 11

Which of the following is most likely to show that the writer of a business message has concern for the audience?

Accepted Answer

A)  Relying heavily on the I-voice
B)  Presenting exaggerated facts to the audience
C)  Respecting the autonomy of the reader
D)  Presenting slanted facts to the audience
E)  Avoiding the other-oriented attitudeF) C) and E)
G) None of the above

Question 12

What are the various factors that primarily differentiate average business writers from expert business writers?

Accepted Answer

The contrast between average business wr...

Question 13

The most important stage of creating effective business messages is planning.

Accepted Answer

A) True 
 B)False

Question 14

The various stages involved in the creation of effective business messages never overlap one another.

Accepted Answer

A) True 
 B)False

Question 15

Typically, readers sense tone over an entire message.

Accepted Answer

A) True 
 B)False

Question 16

Emphasizing on what products are not rather than focusing on what they are is likely to increase the positivity of a business message.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is true about excellent business writers?

Accepted Answer

A)  They avoid using an other-oriented tone.
B)  They avoid wasting time in planning and begin drafting right away.
C)  They spend more time in creating the draft rather than in planning.
D)  They do not waste time in reviewing their work.
E)  They maintain a listener-centered approach.F) A) and D)
G) D) and E)

Question 18

While writing business messages, one should find ways to avoid terms that unnecessarily focus on differences.

Accepted Answer

A) True 
 B)False

Question 19

An excellent business writer is most likely to:

Accepted Answer

A)  spend a significant amount of time in planning.
B)  maintain a message-centered approach.
C)  spend more time in creating the draft rather than in planning.
D)  skip reviewing his/her work.
E)  avoid an other-oriented tone.F) A) and B)
G) B) and D)

Question 20

Which of the following is the first step in the AIM planning process for developing influential messages?

Accepted Answer

A)  Idea development
B)  Message structuring
C)  Audience analysis
D)  Message review
E)  ProofreadingF) B) and D)
G) C) and D)

Exam 5: Creating Effective Business Messages

Emphasizing on what products are not rather than focusing on what they are is likely to increase the positivity of a business message.

Correct Answer
verified

Which of the following is typically true of excellent business thinkers?

Correct Answer
verified

Which of the following is most likely to show that the writer of a business message has concern for the audience?

Correct Answer
verified

While writing business messages, one should find ways to avoid terms that unnecessarily focus on differences.

Correct Answer
verified

George, the marketing manager at Regal, believes that an employee should always act ethically and should also report instances of unethical behavior that he encounters.This belief held by George is an example of a(n) :

Correct Answer
verified

An excellent business writer is most likely to:

Correct Answer
verified

Most business arguments employ a deductive approach.When employing this approach you are most likely to:

Correct Answer
verified

The most important stage of creating effective business messages is planning.

Correct Answer
verified

In the context of dealing with business problems, which of the following should ideally be the first step?

Correct Answer
verified

What are the various factors that primarily differentiate average business writers from expert business writers?

Correct Answer
verified
The contrast between average business wr...
View Answer

In content and form, a business message should show that you have the interests of your audience in mind.

Correct Answer
verified

The various stages involved in the creation of effective business messages never overlap one another.

Correct Answer
verified

Typically, readers sense tone over an entire message.

Correct Answer
verified

_____ involve ranking or assigning importance to things, such as projects, goals, and tasks.

Correct Answer
verified

Which of the following is the first step in the AIM planning process for developing influential messages?

Correct Answer
verified

Enduring beliefs and ideals that individuals hold are referred to as:

Correct Answer
verified

Which of the following is true about excellent business writers?

Correct Answer
verified

In the course of creating an effective business message, excellent business thinkers are most likely to:

Correct Answer
verified

Which of the following techniques is most likely to make business messages more positive?

Correct Answer
verified

Correct Answer
verified

Exam 5: Creating Effective Business Messages

Emphasizing on what products are not rather than focusing on what they are is likely to increase the positivity of a business message.

Correct AnswerverifiedShow Answer

Which of the following is typically true of excellent business thinkers?

Correct AnswerverifiedShow Answer

Which of the following is most likely to show that the writer of a business message has concern for the audience?

Correct AnswerverifiedShow Answer

While writing business messages, one should find ways to avoid terms that unnecessarily focus on differences.

Correct AnswerverifiedShow Answer

George, the marketing manager at Regal, believes that an employee should always act ethically and should also report instances of unethical behavior that he encounters.This belief held by George is an example of a(n) :

Correct AnswerverifiedShow Answer

An excellent business writer is most likely to:

Correct AnswerverifiedShow Answer

Most business arguments employ a deductive approach.When employing this approach you are most likely to:

Correct AnswerverifiedShow Answer

The most important stage of creating effective business messages is planning.

Correct AnswerverifiedShow Answer

In the context of dealing with business problems, which of the following should ideally be the first step?

Correct AnswerverifiedShow Answer

What are the various factors that primarily differentiate average business writers from expert business writers?

Correct AnswerverifiedThe contrast between average business wr...View AnswerShow Answer

In content and form, a business message should show that you have the interests of your audience in mind.

Correct AnswerverifiedShow Answer

The various stages involved in the creation of effective business messages never overlap one another.

Correct AnswerverifiedShow Answer

Typically, readers sense tone over an entire message.

Correct AnswerverifiedShow Answer

_____ involve ranking or assigning importance to things, such as projects, goals, and tasks.

Correct AnswerverifiedShow Answer

Which of the following is the first step in the AIM planning process for developing influential messages?

Correct AnswerverifiedShow Answer

Enduring beliefs and ideals that individuals hold are referred to as:

Correct AnswerverifiedShow Answer

Which of the following is true about excellent business writers?

Correct AnswerverifiedShow Answer

In the course of creating an effective business message, excellent business thinkers are most likely to:

Correct AnswerverifiedShow Answer

Which of the following techniques is most likely to make business messages more positive?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified
The contrast between average business wr...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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