Question 1

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Accepted Answer

A)  Accustomed differences in national or regional preferences are significant in world markets.
B)  The global corporation operates consistently at high relative cost.
C)  Technology has led to the emergence of global markets for standardized consumer products.
D)  The global corporation sells different things in different ways.
E)  Ancient differences in national tastes or modes of doing business are reinforced.F) C) and D)
G) B) and E)

Question 2

What kind of demand is seen when a large change in price produces only a small change in demand?

Accepted Answer

A)  Flexible
B)  Consistent
C)  Inelastic
D)  Elastic
E)  DynamicF) B) and D)
G) A) and B)

Question 3

Which of the following is true of multipoint pricing?

Accepted Answer

A)  It involves aggressive pricing in one market to elicit a competitive response from a rival in another market.
B)  It involves a firm pricing its products at a loss in order to drive out competitors from the market.
C)  It involves buying products at a cheaper rate in one country and selling those at a higher price in another country.
D)  It involves allowing markets to determine the pricing of a product.
E)  It involves pricing two similar products at low and high prices in order to boost sales of the lower priced products.F) B) and D)
G) C) and E)

Question 4

In terms of the factors affecting product attributes, the impact of which of the following is particularly important in foodstuffs and beverages?

Accepted Answer

A)  Language
B)  Nationality
C)  Religion
D)  Tradition
E)  GenderF) C) and E)
G) A) and E)

Question 5

Predatory pricing and experience curve pricing do not violate antidumping regulations.

Accepted Answer

A) True 
 B)False

Question 6

In which kind of retail system do a few retailers supply most of the market?

Accepted Answer

A)  Fragmented
B)  Dispersed
C)  Isolated
D)  Concentrated
E)  ExclusiveF) B) and E)
G) A) and C)

Question 7

Which kind of strategy do firms in consumer goods industries that are trying to sell to a large segment of the market generally favor?

Accepted Answer

A)  Push
B)  International
C)  Lag
D)  Pull
E)  Exclusive distributionF) All of the above
G) A) and B)

Question 8

Which of the following is an advantage of longer distribution channels?

Accepted Answer

A)  Decreased profit margins
B)  Lower markups
C)  Lower product prices
D)  Reduced selling costs in concentrated retail sectors
E)  Greater market accessF) D) and E)
G) All of the above

Question 9

Other things being equal, the rate of new-product development seems to be greater in countries where:

Accepted Answer

A)  more money is spent on marketing instead of applied research.
B)  consumers demand cheaper products since they are not affluent.
C)  competition between firms is intense.
D)  pioneering costs outweigh the disadvantages of being a second mover.
E)  a large change in prices of a product only produces a small change in demand.F) D) and E)
G) A) and B)

Question 10

Which of the following is true of price discrimination?

Accepted Answer

A)  It involves charging whatever the market will bear.
B)  In a competitive market, prices may have to be higher than in a market where the firm has a monopoly.
C)  It makes economic sense to charge the same prices in different countries.
D)  It exists whenever consumers in different countries are charged the same price for the same product, irrespective of variations.
E)  It cannot help a company maximize its profits.F) All of the above
G) None of the above

Question 11

Describe how cultural barriers can jeopardize the effectiveness of a firm's international communication.

Accepted Answer

Cultural barriers can make it difficult ...

Question 12

Markets can be segmented by geography, demography, sociocultural factors, and psychological factors.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a factor that determines the optimal distribution strategy?

Accepted Answer

A)  Communication strategy
B)  Country of origin effects
C)  Channel quality
D)  Noise levels
E)  Source effectsF) C) and D)
G) None of the above

Question 14

In terms of the differences between countries with respect to distribution systems, there is a tendency for lesser retail concentration in developed countries.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following exists whenever consumers in different countries are charged different prices for the same product?

Accepted Answer

A)  Penetration pricing
B)  Premium pricing
C)  Predatory pricing
D)  Price discrimination
E)  Price skimmingF) C) and E)
G) A) and C)

Question 16

Which of the following refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses?

Accepted Answer

A)  Channel exclusivity
B)  Channel quality
C)  Channel length
D)  Channel dominance
E)  Channel concentrationF) All of the above
G) A) and B)

Question 17

If a firm favors a push strategy, using direct selling to educate potential consumers about the features of its products, what kind of products would it most likely sell?

Accepted Answer

A)  Professional services
B)  Food grains
C)  Consumer products
D)  Industrial products
E)  Standardized productsF) C) and D)
G) A) and D)

Question 18

Firms based in less developed nations tend to build a lot of extra performance attributes into their products.

Accepted Answer

A) True 
 B)False

Question 19

Predatory pricing exists whenever consumers in different countries are charged different prices for the same product, or for slightly different variations of the product.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following functions of an international business is required to create new products?

Accepted Answer

A)  Supply chain
B)  Logistics
C)  Operations
D)  Research and development
E)  Customer serviceF) All of the above
G) A) and B)

Exam 16: Global Marketing and Rd

Which of the following functions of an international business is required to create new products?

Correct AnswerverifiedShow Answer

In which kind of retail system do a few retailers supply most of the market?

Correct AnswerverifiedShow Answer

Which of the following exists whenever consumers in different countries are charged different prices for the same product?

Correct AnswerverifiedShow Answer

Which of the following is an advantage of longer distribution channels?

Correct AnswerverifiedShow Answer

If a firm favors a push strategy, using direct selling to educate potential consumers about the features of its products, what kind of products would it most likely sell?

Correct AnswerverifiedShow Answer

In terms of the factors affecting product attributes, the impact of which of the following is particularly important in foodstuffs and beverages?

Correct AnswerverifiedShow Answer

Other things being equal, the rate of new-product development seems to be greater in countries where:

Correct AnswerverifiedShow Answer

Markets can be segmented by geography, demography, sociocultural factors, and psychological factors.

Correct AnswerverifiedShow Answer

Predatory pricing exists whenever consumers in different countries are charged different prices for the same product, or for slightly different variations of the product.

Correct AnswerverifiedShow Answer

In terms of the differences between countries with respect to distribution systems, there is a tendency for lesser retail concentration in developed countries.

Correct AnswerverifiedShow Answer

Predatory pricing and experience curve pricing do not violate antidumping regulations.

Correct AnswerverifiedShow Answer

Which of the following is a factor that determines the optimal distribution strategy?

Correct AnswerverifiedShow Answer

Which of the following is true of price discrimination?

Correct AnswerverifiedShow Answer

Firms based in less developed nations tend to build a lot of extra performance attributes into their products.

Correct AnswerverifiedShow Answer

Which of the following refers to the expertise, competencies, and skills of established retailers in a nation, and their ability to sell and support the products of international businesses?

Correct AnswerverifiedShow Answer

Which of the following is true according to Theodore Levitt's article in the Harvard Business Review about the globalization of world markets?

Correct AnswerverifiedShow Answer

Which of the following is true of multipoint pricing?

Correct AnswerverifiedShow Answer

Describe how cultural barriers can jeopardize the effectiveness of a firm's international communication.

Correct AnswerverifiedCultural barriers can make it difficult ...View AnswerShow Answer

Which kind of strategy do firms in consumer goods industries that are trying to sell to a large segment of the market generally favor?

Correct AnswerverifiedShow Answer

What kind of demand is seen when a large change in price produces only a small change in demand?

Correct AnswerverifiedShow Answer

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Cultural barriers can make it difficult ...
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