Question 1

Understanding one's own culture requires additional study:

Accepted Answer

A)   to find out why cultural traits in one's own country does not affect market behavior.
B)   as much of the cultural influence on market behavior is at the subconscious level.
C)   without which understanding the cultural traits of one's own country is impossible.
D)   because an average manager must have extensive cultural knowledge of all countries in the world.
E)   as cultural influence on one's own market behavior is generally minimal.F) B) and C)
G) A) and E)

Question 2

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as:

Accepted Answer

A)   controllable elements.
B)   uncontrollable elements.
C)   tractable elements.
D)   demographic elements.
E)   cultural elements.F) D) and E)
G) A) and C)

Question 3

Companies from _____ lead in foreign investment in the United States.

Accepted Answer

A)   Kingdom of Saudi Arabia
B)   Japan
C)   the Netherlands
D)   the United Kingdom
E)   CanadaF) A) and D)
G) A) and B)

Question 4

The business activities of international marketers are not affected by competition in their domestic market.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is true regarding the stages of international marketing involvement?

Accepted Answer

A)   A firm essentially progresses through the stages in a linear order.
B)   The international marketing stage is a direct result of temporary surpluses caused by variations in production levels or demand.
C)   A larger home market with a smaller production base favors internationalization.
D)   A firm may be in more than one stage simultaneously.
E)   At the global marketing level, a firm focuses on market segmentation based on geographical borders.F) C) and E)
G) A) and B)

Question 6

Companies in the regular foreign marketing stage:

Accepted Answer

A)   fail to actively seek customers in international markets.
B)   market their products in international markets only when there is an extensive demand.
C)   do not, under any circumstance, adapt their products to meet the needs of individual foreign markets.
D)   lack permanent productive capacity that is devoted for production of goods and services to be marketed in international markets.
E)   primarily focus their operations and production to service domestic market needs.F) B) and C)
G) B) and D)

Question 7

Companies from the Netherlands are the leading group of investors in the United States.

Accepted Answer

A) True 
 B)False

Question 8

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Accepted Answer

A) True 
 B)False

Question 9

Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer?

Accepted Answer

A)   Political forces
B)   Competitive structure
C)   Economic climate
D)   Cultural forces
E)   Legal forcesF) None of the above
G) A) and C)

Question 10

In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.

Accepted Answer

A) True 
 B)False

Question 11

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

Accepted Answer

A) True 
 B)False

Question 12

Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.

Accepted Answer

A) True 
 B)False

Question 13

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following should be the first-step to avoid the aforementioned errors?

Accepted Answer

A)   Redefining the problem without the SRC influence
B)   Solving the problem for the optimum business goal situation
C)   Isolating the SRC influence in the problem
D)   Defining the business problem or goal in home-country cultural traits, habits, or norms
E)   Examining the isolated SRC influence to see how it complicates the problemF) A) and B)
G) C) and D)

Question 14

What is the most profound change for firms at the global marketing stage of internationalization?

Accepted Answer

A)   More than half of the multinational firm's revenue is generated from domestic markets.
B)   Sales to foreign markets are made as and when goods become available.
C)   Temporary surpluses marketed in foreign markets is the only element of internationalization.
D)   Companies treat the world, along with home market, as one market.
E)   Domestic demand always exceeds the firm's production capacity.F) C) and D)
G) A) and C)

Question 15

The marketing tasks of an international marketer differs from that of a domestic marketer as the:

Accepted Answer

A)   international marketer has fewer uncontrollable elements to deal than a domestic marketer.
B)   level of technology and cultural forces are controllable elements for the international marketer.
C)   structure of distribution is an uncontrollable element for the international marketer.
D)   competitive structure is one of the controllable factors for an international marketer.
E)   international marketer is less concerned about geography and infrastructure than the domestic marketer.F) B) and C)
G) None of the above

Question 16

Which of the following is the most dynamic trend that is affecting current global business strategies?

Accepted Answer

A)   The trend toward buying American cars in Europe
B)   The trend toward the acceptance of the free market system among developing countries
C)   The trend toward using English as the global language
D)   The trend toward establishing a world currency
E)   The trend toward providing aid to developing and less developed nationsF) A) and B)
G) D) and E)

Question 17

The self-reference criterion is closely related to ethnocentrism.

Accepted Answer

A) True 
 B)False

Question 18

_____ is a controllable element in both domestic and international marketing environments.

Accepted Answer

A)   Economic climate
B)   Competition within the home country
C)   Price of products
D)   Political force
E)   Foreign policyF) All of the above
G) B) and C)

Question 19

James Bright's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages best characterizes the stage of international marketing involvement for Mr. Bright's company?

Accepted Answer

A)   Infrequent foreign marketing
B)   Domestic marketing
C)   No direct foreign marketing
D)   International marketing
E)   Internal marketingF) A) and C)
G) All of the above

Question 20

In which of the following stages of international marketing involvement do companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

Accepted Answer

A)   No direct foreign marketing
B)   Internal marketing
C)   Regular foreign marketing
D)   International marketing
E)   Financial marketingF) B) and D)
G) C) and D)

Exam 1: The Scope and Challenge of International Marketing

The marketing tasks of an international marketer differs from that of a domestic marketer as the:

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In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.

Correct AnswerverifiedShow Answer

Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.

Correct AnswerverifiedShow Answer

James Bright's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages best characterizes the stage of international marketing involvement for Mr. Bright's company?

Correct AnswerverifiedShow Answer

Companies from the Netherlands are the leading group of investors in the United States.

Correct AnswerverifiedShow Answer

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following should be the first-step to avoid the aforementioned errors?

Correct AnswerverifiedShow Answer

Companies in the regular foreign marketing stage:

Correct AnswerverifiedShow Answer

Understanding one's own culture requires additional study:

Correct AnswerverifiedShow Answer

Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer?

Correct AnswerverifiedShow Answer

Companies from _____ lead in foreign investment in the United States.

Correct AnswerverifiedShow Answer

The self-reference criterion is closely related to ethnocentrism.

Correct AnswerverifiedShow Answer

Which of the following is the most dynamic trend that is affecting current global business strategies?

Correct AnswerverifiedShow Answer

The business activities of international marketers are not affected by competition in their domestic market.

Correct AnswerverifiedShow Answer

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

Correct AnswerverifiedShow Answer

Which of the following is true regarding the stages of international marketing involvement?

Correct AnswerverifiedShow Answer

_____ is a controllable element in both domestic and international marketing environments.

Correct AnswerverifiedShow Answer

In which of the following stages of international marketing involvement do companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

Correct AnswerverifiedShow Answer

What is the most profound change for firms at the global marketing stage of internationalization?

Correct AnswerverifiedShow Answer

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Correct AnswerverifiedShow Answer

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as:

Correct AnswerverifiedShow Answer

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