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Excess capacity is a characteristic of monopolistically competitive firms.What does excess capacity mean?


A) It means that firms do not produce the output level that corresponds to the minimum point on their average total cost curves.
B) It means that firms hire more than the minimum number of workers needed to produce the profit-maximising level of output.
C) It means that firms produce with inefficient combinations of resources.
D) It means that firms build plants that are not large enough to achieve minimum efficient scale.

E) B) and D)
F) B) and C)

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Which of the following is true for a firm with a downward-sloping demand curve for its product?


A) Price, average revenue, and marginal revenue are all equal.
B) Price, average revenue, and marginal revenue are all different.
C) Price equals average revenue but is greater than marginal revenue.
D) Price equals average revenue but is less than marginal revenue.

E) All of the above
F) B) and C)

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Figure 10.17 Figure 10.17   -Refer to Figure 10.17.The productively efficient output for the firm represented in the diagram is A) Q<sub>f</sub> units B) Q<sub>g</sub> units C) Q<sub>h</sub> units D) Q<sub>j</sub> units -Refer to Figure 10.17.The productively efficient output for the firm represented in the diagram is


A) Qf units
B) Qg units
C) Qh units
D) Qj units

E) A) and D)
F) B) and C)

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Which is true about the demand curve of a monopolistically competitive firm?


A) Is horizontal because the firm must cut its price to sell more.
B) Is perfectly elastic.
C) Is downward sloping because it sells an identical product.
D) Is downward sloping because it must cut its price to sell more.

E) B) and D)
F) A) and C)

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Which of the following statements is true about advertising by a monopolistically competitive firm?


A) Since the monopolistic competitor, like the perfect competitor, makes zero profit in the long run, it is a waste of resources to advertise its products.
B) Advertising could make the monopolistic competitor's demand more inelastic, but advertising has no effect on a perfect competitor's demand.
C) Advertising will be more beneficial if a monopolistic competitor colludes with other firms to advertise the products of the industry as a whole rather than an individual firm's product.
D) Monopolistically competitive firms tend to shun advertising because advertising draws attention to the variety of differentiated products available in the industry.

E) A) and B)
F) All of the above

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Explain the significance of brand management to a firm that has differentiated its product.Comment specifically on the importance of obtaining a trademark. __________________________________________________________________________________________________________________________________________________________________________________________

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The owner or manager of a firm that has ...

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What is the result when new firms are encouraged to enter a monopolistically competitive market?


A) Some existing firms must be earning economic profits.
B) They do so because there is insufficient product differentiation.
C) The demand curve facing an existing firm shifts to the right.
D) The marginal cost curve facing an existing firm shifts downwards.

E) A) and C)
F) C) and D)

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A monopolistically competitive industry that earns economic profits in the short run will


A) continue to earn economic profits in the long run.
B) experience the entry of new rival firms into the industry in the long run.
C) experience the exit of existing firms out of the industry in the long run.
D) experience a rise in demand in the long run.

E) B) and C)
F) A) and C)

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What are the most important differences between perfectly competitive markets and monopolistically competitive markets? __________________________________________________________________________________________________________________________________________________________________________________________

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In both perfectly competitive and monopo...

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One goal a firm tries to achieve when it advertises a product is to


A) make the demand curve for the product more elastic.
B) shift the demand curve for the product to the left.
C) make the demand curve for the product unitary elastic.
D) make the demand curve for the product more inelastic.

E) None of the above
F) A) and C)

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Figure 10.17 Figure 10.17   -Refer to Figure 10.17.In the long run, why will the firm produce Q<sub>f</sub> units and not Q<sub>g</sub><sub> </sub>units, which has a lower average cost of production? A) Although its average cost of production is lower when the firm produces Q<sub>g</sub><sub> </sub>units, to be able to sell its output the firm will have to charge a price below average cost, resulting in a loss. B) At Q<sub>g</sub>, average cost exceeds marginal cost so the firm will actually incur a loss. C) At Q<sub>g</sub>, marginal revenue is less than average revenue, which will result in a loss for the firm. D) The firm's goal is to charge a high price and make a small profit rather than charge a low price and make no profit. -Refer to Figure 10.17.In the long run, why will the firm produce Qf units and not Qg units, which has a lower average cost of production?


A) Although its average cost of production is lower when the firm produces Qg units, to be able to sell its output the firm will have to charge a price below average cost, resulting in a loss.
B) At Qg, average cost exceeds marginal cost so the firm will actually incur a loss.
C) At Qg, marginal revenue is less than average revenue, which will result in a loss for the firm.
D) The firm's goal is to charge a high price and make a small profit rather than charge a low price and make no profit.

E) C) and D)
F) B) and D)

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The profit-maximising rule for a monopolistically competitive firm is


A) to produce a quantity that maximises market share
B) to produce a quantity that maximises total revenue
C) to produce a quantity such that marginal revenue equals marginal cost
D) to produce a quantity such that price equals marginal cost

E) None of the above
F) B) and C)

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Why are many companies concerned about brand management? __________________________________________________________________________________________________________________________________________________________________________________________

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Firms are concerned about bran...

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Monopolistically competitive firms achieve allocative efficiency but not productive efficiency.

A) True
B) False

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Some factors that allow firms to make economic profits are beyond its control.All but one of the following is an uncontrollable factor.Which factor is controllable?


A) Input prices
B) Consumer tastes
C) Chance events
D) Product differentiation

E) A) and C)
F) A) and B)

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