Question 1

A wholesaler is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

Accepted Answer

A) True 
 B)False

Question 2

The number of intermediaries through which a manufacturer distributes its goods in a particular market is referred to as _____.

Accepted Answer

A)   distribution probability
B)   distribution inertia
C)   distribution intensity
D)   distribution utilityE) B) and C)
F) A) and D)

Question 3

Which of the following products is most likely to have a long distribution channel?

Accepted Answer

A)   Mining equipments
B)   Bars of soap
C)   Dairy products
D)   Drinks sold in a vending machineE) A) and D)
F) None of the above

Question 4

Which of the following factors is most likely to be associated with a short marketing channel?

Accepted Answer

A)   The products require little or no technical knowledge and servicing.
B)   Manufacturer lacks adequate resources to perform channel functions.
C)   The products are perishable.
D)   Manufacturer serves a geographically dispersed potential trade area.E) C) and D)
F) A) and B)

Question 5

Peach,a cosmetic company,sells its products only through some independent representatives.To buy a Peach product,customers will have to contact a representative and place an order for the products they need.This information indicates that Peach:

Accepted Answer

A)   uses a direct selling strategy.
B)   relies on channel captains to sell its products.
C)   employs category managers to sell its products.
D)   uses truck jobbers to sell its products.E) A) and D)
F) B) and C)

Question 6

Discuss the three types of vertical marketing system.

Accepted Answer

The three types of vertical marketing sy...

Question 7

The term industrial distributor commonly refers to intermediaries in the business market that take title to the goods.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following modes of transportation offers the most flexibility in handling?

Accepted Answer

A)   Pipelines
B)   Air freight
C)   Water freight
D)   Motor carriersE) A) and D)
F) All of the above

Question 9

A distribution warehouse holds goods for moderate to long periods in an attempt to balance supply and demand for producers and purchasers.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following best represents the complete sequence of suppliers and activities that contribute to creating and delivery of merchandise?

Accepted Answer

A)   Supply chain
B)   Warehousing
C)   Direct channeling
D)   Materials handling systemE) None of the above
F) A) and C)

Question 11

Which of the following categories of organizations is most likely to have the longest distribution channel?

Accepted Answer

A)   Firms producing B2B products
B)   Not-for-profit organizations
C)   Firms producing nonperishable consumer goods
D)   Service firmsE) None of the above
F) A) and D)

Question 12

Which of the following distribution strategies seeks to distribute a product through a limited number of channels?

Accepted Answer

A)   Discriminative distribution
B)   Associative distribution
C)   Selective distribution
D)   Intensive distributionE) A) and D)
F) C) and D)

Question 13

Freight carriers often charge class rates as a reward for either regular business or a large shipment.

Accepted Answer

A) True 
 B)False

Question 14

Closed sales territories are exclusive geographic selling region of a distributor.

Accepted Answer

A) True 
 B)False

Question 15

The traditional channel for consumer goods proceeds from producer to wholesaler to retailer to user.

Accepted Answer

A) True 
 B)False

Question 16

Exclusive distribution allows greater market coverage than any other distribution strategy.

Accepted Answer

A) True 
 B)False

Question 17

Business products tend to move through longer marketing channels than consumer products.

Accepted Answer

A) True 
 B)False

Question 18

The dominant and controlling member of a marketing channel is called the channel captain.

Accepted Answer

A) True 
 B)False

Question 19

A standard rate for a specific commodity moving between any pair of destinations is known as a _____ rate.

Accepted Answer

A)   going
B)   class
C)   special
D)   repoE) B) and C)
F) None of the above

Question 20

A VMS in which a single owner operates the entire marketing channel is called a(n) _____.

Accepted Answer

A)  distribution channel
B)  forward integration
C)  logistics
D)  dual distribution
E)  direct sellingF) intensive distributionG) selective distributionH) exclusive distributionI) tying agreementJ) backward integrationK) administered marketing systemL) corporate marketing systemM) contractual marketing systemN) private carriersO) materials handling systemP) franchiseQ) common carriersR) upstream managementS) suboptimizationT) downstream managementU) B) and T)
V) D) and M)

Exam 14: Marketing Channels and Supply Chain Management

Freight carriers often charge class rates as a reward for either regular business or a large shipment.

Correct AnswerverifiedShow Answer

Which of the following best represents the complete sequence of suppliers and activities that contribute to creating and delivery of merchandise?

Correct AnswerverifiedShow Answer

A wholesaler is an intermediary that takes title to the goods it handles and then distributes these goods to retailers,other distributors,or sometimes end consumers.

Correct AnswerverifiedShow Answer

Peach,a cosmetic company,sells its products only through some independent representatives.To buy a Peach product,customers will have to contact a representative and place an order for the products they need.This information indicates that Peach:

Correct AnswerverifiedShow Answer

Exclusive distribution allows greater market coverage than any other distribution strategy.

Correct AnswerverifiedShow Answer

Business products tend to move through longer marketing channels than consumer products.

Correct AnswerverifiedShow Answer

Discuss the three types of vertical marketing system.

Correct AnswerverifiedThe three types of vertical marketing sy...View AnswerShow Answer

The dominant and controlling member of a marketing channel is called the channel captain.

Correct AnswerverifiedShow Answer

Which of the following modes of transportation offers the most flexibility in handling?

Correct AnswerverifiedShow Answer

The number of intermediaries through which a manufacturer distributes its goods in a particular market is referred to as _____.

Correct AnswerverifiedShow Answer

A VMS in which a single owner operates the entire marketing channel is called a(n) _____.

Correct AnswerverifiedShow Answer

Which of the following categories of organizations is most likely to have the longest distribution channel?

Correct AnswerverifiedShow Answer

Which of the following factors is most likely to be associated with a short marketing channel?

Correct AnswerverifiedShow Answer

Which of the following products is most likely to have a long distribution channel?

Correct AnswerverifiedShow Answer

A distribution warehouse holds goods for moderate to long periods in an attempt to balance supply and demand for producers and purchasers.

Correct AnswerverifiedShow Answer

The term industrial distributor commonly refers to intermediaries in the business market that take title to the goods.

Correct AnswerverifiedShow Answer

Closed sales territories are exclusive geographic selling region of a distributor.

Correct AnswerverifiedShow Answer

Which of the following distribution strategies seeks to distribute a product through a limited number of channels?

Correct AnswerverifiedShow Answer

A standard rate for a specific commodity moving between any pair of destinations is known as a _____ rate.

Correct AnswerverifiedShow Answer

The traditional channel for consumer goods proceeds from producer to wholesaler to retailer to user.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The three types of vertical marketing sy...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified