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All of the following factors cause excess industry capacity except


A) widely deployed, cost-reducing technological developments.
B) industry competitive factors.
C) new entrants into the industry.
D) declining customer demand.
E) powerful suppliers.

F) B) and D)
G) B) and E)

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Which of the following factors that affect market growth rates refers to the degree to which the results of using and enjoying a new product can be seen and appreciated by other people?


A) Complexity
B) Relative advantage
C) Compatibility
D) Trialability
E) Observability

F) D) and E)
G) None of the above

Correct Answer

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verified

A leadership strategy aims at growing in a declining industry by picking up the market share of companies that are leaving the industry.

A) True
B) False

Correct Answer

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verified

Through chaining,companies increase their buying power,which allows them to negotiate large price reductions with their suppliers,which in turn promotes their competitive advantage.

A) True
B) False

Correct Answer

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verified

Companies like Swedish furniture retailer Ikea can be described as a cost leaders.Ikea established networks of linked mechandising outlets that are interconnected by IT and function as one large company.Which of the following strategies for consolidating a fragmented industry does Ikea pursue?


A) Chaining
B) Franchising
C) Horizontal merger
D) Niche strategy
E) Divestment strategy

F) B) and D)
G) B) and C)

Correct Answer

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verified

As a result of fierce competition in the shakeout stage,an industry becomes fragmented.

A) True
B) False

Correct Answer

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verified

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