Question 1

Which of the following is a disadvantage associated with licensing?

Accepted Answer

A)  lower wages and prices
B)  creates its own competition
C)  increase of profit potential
D)  complete control of the productE) B) and D)
F) B) and C)

Question 2

Which of the following statements best describes the recent relationship between the imports into Canada and the exports from Canada?

Accepted Answer

A)  No accurate data has been available on trade imports and exports.
B)  The volume of imports and exports has consistently decreased.
C)  Imports into Canada and exports have been about equal, indicating balanced trade.
D)  Exports have exceeded imports, indicating a continuing trade surplus.E) A) and D)
F) A) and B)

Question 3

The primary function of the General Agreement on Tariffs and Trade (GATT) has been to limit trade barriers and promote world trade through the:

Accepted Answer

A)  establishment of an international Board of Commerce.
B)  explicit assessing of non-tariff trade barriers of services.
C)  reduction of tariffs.
D)  equalization of international quotas on manufactured goods.E) B) and C)
F) A) and C)

Question 4

Personally or socially preferable modes of conduct or states of existence that are enduring are called:

Accepted Answer

A)  customs.
B)  ethics.
C)  values.
D)  culture.E) B) and D)
F) A) and B)

Question 5

When Pepsi-Co recognized there was a need for take-home bottled-water dispensing service in India,where none existed before,they proceeded to undertake a

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  product inventionE) B) and C)
F) C) and D)

Question 6

What does the phrase economic infrastructure mean?

Accepted Answer

The answer of What does the phrase economic infrastructure mean?...

Question 7

When Coca-Cola decided to build a bottling plant in Russia,they were engaged in:

Accepted Answer

A)  direct investment.
B)  joint venture.
C)  licensing.
D)  local manufacturing.E) A) and B)
F) A) and C)

Question 8

Understanding that American consumers do not have an appetite for chicken feet,this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers,often below the local cost.This is a form of:

Accepted Answer

A)  competition
B)  monopolistic practice
C)  globalization
D)  dumpingE) A) and C)
F) B) and C)

Question 9

Figure: 7-2 
-According to Michael Porter's diamond in Figure 7-2,quadrant "D" represents

Accepted Answer

A)  factor conditions.
B)  related and supporting industries.
C)  demand conditions.
D)  managerial conditions.E) A) and B)
F) A) and C)

Question 10

Figure: 7-2 
-According to Michael Porter's diamond in Figure 7-2,quadrant "C" represents

Accepted Answer

A)  factor conditions.
B)  related and supporting industries.
C)  demand conditions.
D)  managerial conditions.E) B) and D)
F) All of the above

Question 11

Which of the following is an example of related and supporting industries?

Accepted Answer

A)  media exposure of products
B)  existence of supplier clusters
C)  sophistication of consumers
D)  intensity of competitionE) A) and B)
F) None of the above

Question 12

In Canada,people with golden tans are generally seen as attractive and possibly even well-to-do.However,in other countries,such as the Philippines,suntans are indicative of labourers and even underprivileged people.Accordingly,Canadian businesses should be attentive to a field of study called ___,which examines symbols and their meanings.

Accepted Answer

A)  cultural interpretive reasoning
B)  cultural symbolic assignment
C)  semiotics
D)  cultural distinctionsE) C) and D)
F) A) and B)

Question 13

A country is directly affected by numerous factors including the government's orientation toward foreign companies and trade with other countries.This factor,known as __________ can drastically affect external investment to the country.

Accepted Answer

A)  culture
B)  political stability
C)  income
D)  psychographicsE) All of the above
F) B) and C)

Question 14

Licensing is:

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to certain specifications.
C)  when a foreign country and a local firm invest together to create a local business.
D)  having a company handle its own exports directly, without intermediaries.E) A) and C)
F) None of the above

Question 15

List the channels of distribution in global marketing.

Accepted Answer

The answer of List the channels of distribution in global...

Question 16

Which of the factors below has played a key role in increasing Canadian exports to global markets:

Accepted Answer

A)  increased free trade
B)  higher tariffs
C)  increased political turmoil
D)  currency instabilityE) A) and B)
F) B) and C)

Question 17

IBM's first Japanese translation of its "Solutions for a small planet" advertising message yielded "Answers that make people smaller." Through the process of _______,this error was caught and corrected.

Accepted Answer

A)  back talk
B)  back translation
C)  double talk
D)  double dippingE) All of the above
F) B) and C)

Question 18

All of the following are suitable reasons why Target entered Canada except:

Accepted Answer

A)  adoption of NAFTA by Canada and the USA
B)  large Canadian market potential
C)  understanding that numerous Canadians cross-border shop at Target stores
D)  declining customer satisfaction in the USAE) A) and B)
F) A) and C)

Question 19

Figure: 7-6 
-According to Figure 7-6,cell "B" refers to which type of product and promotion strategy?

Accepted Answer

A)  Product extension strategy
B)  Communication adaptation strategy
C)  Product adaptation strategy
D)  Dual adaptation strategyE) None of the above
F) B) and C)

Question 20

Which of the following statements about the emergence of a networked global marketspace is true?

Accepted Answer

A)  The chief advantage of the global marketspace over the traditional bricks-and-mortar stores for customers is the ability to shop anywhere, at any time, and at the lower cost.
B)  More business-to-consumer marketing is done on the Internet than business-to-business marketing.
C)  The most active participants in the networked global marketspace are companies in developing nations.
D)  All business in the networked global marketspace is conducted in English.E) B) and C)
F) B) and D)

Exam 7: Reaching Global Markets

A country is directly affected by numerous factors including the government's orientation toward foreign companies and trade with other countries.This factor,known as __________ can drastically affect external investment to the country.

Correct Answer
verified

When Coca-Cola decided to build a bottling plant in Russia,they were engaged in:

Correct Answer
verified

Which of the following statements about the emergence of a networked global marketspace is true?

Correct Answer
verified

Which of the following is an example of related and supporting industries?

Correct Answer
verified

All of the following are suitable reasons why Target entered Canada except:

Correct Answer
verified

Personally or socially preferable modes of conduct or states of existence that are enduring are called:

Correct Answer
verified

Which of the factors below has played a key role in increasing Canadian exports to global markets:

Correct Answer
verified

Which of the following statements best describes the recent relationship between the imports into Canada and the exports from Canada?

Correct Answer
verified

Which of the following is a disadvantage associated with licensing?

Correct Answer
verified

Understanding that American consumers do not have an appetite for chicken feet,this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers,often below the local cost.This is a form of:

Correct Answer
verified

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "C" represents

Correct Answer
verified

When Pepsi-Co recognized there was a need for take-home bottled-water dispensing service in India,where none existed before,they proceeded to undertake a

Correct Answer
verified

The primary function of the General Agreement on Tariffs and Trade (GATT) has been to limit trade barriers and promote world trade through the:

Correct Answer
verified

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "D" represents

Correct Answer
verified

Licensing is:

Correct Answer
verified

IBM's first Japanese translation of its "Solutions for a small planet" advertising message yielded "Answers that make people smaller." Through the process of _______,this error was caught and corrected.

Correct Answer
verified

What does the phrase economic infrastructure mean?

Correct Answer
verified

Correct Answer
verified

List the channels of distribution in global marketing.

Correct Answer
verified

Figure: 7-6 -According to Figure 7-6,cell "B" refers to which type of product and promotion strategy?

Correct Answer
verified

Exam 7: Reaching Global Markets

A country is directly affected by numerous factors including the government's orientation toward foreign companies and trade with other countries.This factor,known as __________ can drastically affect external investment to the country.

Correct AnswerverifiedShow Answer

When Coca-Cola decided to build a bottling plant in Russia,they were engaged in:

Correct AnswerverifiedShow Answer

Which of the following statements about the emergence of a networked global marketspace is true?

Correct AnswerverifiedShow Answer

Which of the following is an example of related and supporting industries?

Correct AnswerverifiedShow Answer

All of the following are suitable reasons why Target entered Canada except:

Correct AnswerverifiedShow Answer

Personally or socially preferable modes of conduct or states of existence that are enduring are called:

Correct AnswerverifiedShow Answer

Which of the factors below has played a key role in increasing Canadian exports to global markets:

Correct AnswerverifiedShow Answer

Which of the following statements best describes the recent relationship between the imports into Canada and the exports from Canada?

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage associated with licensing?

Correct AnswerverifiedShow Answer

Understanding that American consumers do not have an appetite for chicken feet,this normally 'wasted' product in North America is sold by American chicken producers very cheaply to South East Asian consumers,often below the local cost.This is a form of:

Correct AnswerverifiedShow Answer

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "C" represents

Correct AnswerverifiedShow Answer

When Pepsi-Co recognized there was a need for take-home bottled-water dispensing service in India,where none existed before,they proceeded to undertake a

Correct AnswerverifiedShow Answer

The primary function of the General Agreement on Tariffs and Trade (GATT) has been to limit trade barriers and promote world trade through the:

Correct AnswerverifiedShow Answer

Figure: 7-2 -According to Michael Porter's diamond in Figure 7-2,quadrant "D" represents

Correct AnswerverifiedShow Answer

Licensing is:

Correct AnswerverifiedShow Answer

IBM's first Japanese translation of its "Solutions for a small planet" advertising message yielded "Answers that make people smaller." Through the process of _______,this error was caught and corrected.

Correct AnswerverifiedShow Answer

What does the phrase economic infrastructure mean?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

List the channels of distribution in global marketing.

Correct AnswerverifiedShow Answer

Figure: 7-6 -According to Figure 7-6,cell "B" refers to which type of product and promotion strategy?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified