Question 1

Price is the most flexible variable in the marketing mix.

Accepted Answer

A) True 
 B)False

Question 2

If XYZ Company buys televisions from a manufacturer and then sells them to department stores,it is probably a

Accepted Answer

A)  retailer.
B)  producer.
C)  consumer.
D)  wholesaler.
E)  manufacturer.F) B) and D)
G) A) and B)

Question 3

Design a marketing strategy for the new product line.

Accepted Answer

Students' answers will vary but should r...

Question 4

Miller targets its MBG 64 beer at those who want to drink beer without consuming many calories.This is

Accepted Answer

A)  institutional advertising.
B)  promotional positioning.
C)  a push strategy.
D)  a pull strategy.
E)  publicity.F) C) and D)
G) B) and E)

Question 5

Products such as furniture,audio equipment,bicycles,and clothing are generally classified as

Accepted Answer

A)  convenience products.
B)  specialty products.
C)  shopping products.
D)  luxury products.
E)  capital products.F) A) and D)
G) A) and C)

Question 6

Because buyers have limited ____________,they must allocate them in such a way as to obtain the products they most desire.

Accepted Answer

A)  resources
B)  time
C)  patience
D)  storage space
E)  attention spansF) A) and D)
G) A) and E)

Question 7

The role of promotion is to communicate with individuals,groups,or organizations to facilitate an exchange directly or indirectly.

Accepted Answer

A) True 
 B)False

Question 8

Exclusive distribution makes a product available in as many outlets as possible.

Accepted Answer

A) True 
 B)False

Question 9

Promotion is used only to sell products.

Accepted Answer

A) True 
 B)False

Question 10

The best products in the world will not be successful unless companies make them available where and when consumers want to buy them.

Accepted Answer

A) True 
 B)False

Question 11

Price is an important factor in the marketing mix for all of the following reasons except

Accepted Answer

A)  it affects product image.
B)  it is very flexible.
C)  it directly affects revenue and profits.
D)  it is the most visible element in the firm's marketing mix.
E)  it requires long-term commitments with other members of the supply chain.F) B) and E)
G) B) and D)

Question 12

Magazines located next to the checkout counter at a grocery store would probably be classified as

Accepted Answer

A)  shopping products.
B)  convenience products.
C)  literacy promoters.
D)  specialty products.
E)  accessory equipment.F) C) and D)
G) B) and D)

Question 13

The type of transportation specifically noted for its flexibility in transporting products is

Accepted Answer

A)  pipelines.
B)  airplanes.
C)  trucking.
D)  railroads.
E)  ships.F) A) and D)
G) None of the above

Question 14

Of the thousands of products introduced every year,most succeed.

Accepted Answer

A) True 
 B)False

Question 15

The perceived value of a product by consumers is an important consideration when pricing that product

Accepted Answer

A) True 
 B)False

Question 16

What are your suggestions for implementation of the marketing strategy?

Accepted Answer

Again,students' answers will v...

Question 17

Which distribution channel would be likely for fruits and vegetables sold at a roadside stand?

Accepted Answer

A)  Agent to wholesaler to retailer
B)  Producer to consumer
C)  Retailer to consumer
D)  Merchant to wholesaler
E)  Middleman to producerF) D) and E)
G) C) and E)

Question 18

What is Deluxe Chips planning in order to accommodate its market's changing tastes?

Accepted Answer

A)  A line of healthier snacks
B)  Adding additional nutritional information to its packaging
C)  Branching out into yogurt and dairy products
D)  Adding a beverages division
E)  Nothing-its chips remain popularF) A) and B)
G) C) and D)

Question 19

Whether to distribute a product intensively,selectively,or exclusively depends on buyer behavior,the nature of the target market,and the competition.

Accepted Answer

A) True 
 B)False

Question 20

If a company is eliminating certain models of a product and cutting back on expenditures,the product is most likely in which life cycle stage?

Accepted Answer

A)  Growth
B)  Decline
C)  Introduction
D)  Intermediate
E)  MaturityF) A) and B)
G) None of the above

Exam 12: Dimensions of Marketing Strategy

Whether to distribute a product intensively,selectively,or exclusively depends on buyer behavior,the nature of the target market,and the competition.

Correct AnswerverifiedShow Answer

Of the thousands of products introduced every year,most succeed.

Correct AnswerverifiedShow Answer

If XYZ Company buys televisions from a manufacturer and then sells them to department stores,it is probably a

Correct AnswerverifiedShow Answer

Because buyers have limited ____________,they must allocate them in such a way as to obtain the products they most desire.

Correct AnswerverifiedShow Answer

The type of transportation specifically noted for its flexibility in transporting products is

Correct AnswerverifiedShow Answer

What is Deluxe Chips planning in order to accommodate its market's changing tastes?

Correct AnswerverifiedShow Answer

What are your suggestions for implementation of the marketing strategy?

Correct AnswerverifiedAgain,students' answers will v...View AnswerShow Answer

Products such as furniture,audio equipment,bicycles,and clothing are generally classified as

Correct AnswerverifiedShow Answer

If a company is eliminating certain models of a product and cutting back on expenditures,the product is most likely in which life cycle stage?

Correct AnswerverifiedShow Answer

Magazines located next to the checkout counter at a grocery store would probably be classified as

Correct AnswerverifiedShow Answer

The role of promotion is to communicate with individuals,groups,or organizations to facilitate an exchange directly or indirectly.

Correct AnswerverifiedShow Answer

Promotion is used only to sell products.

Correct AnswerverifiedShow Answer

The perceived value of a product by consumers is an important consideration when pricing that product

Correct AnswerverifiedShow Answer

Price is an important factor in the marketing mix for all of the following reasons except

Correct AnswerverifiedShow Answer

Exclusive distribution makes a product available in as many outlets as possible.

Correct AnswerverifiedShow Answer

Which distribution channel would be likely for fruits and vegetables sold at a roadside stand?

Correct AnswerverifiedShow Answer

Price is the most flexible variable in the marketing mix.

Correct AnswerverifiedShow Answer

Miller targets its MBG 64 beer at those who want to drink beer without consuming many calories.This is

Correct AnswerverifiedShow Answer

The best products in the world will not be successful unless companies make them available where and when consumers want to buy them.

Correct AnswerverifiedShow Answer

Design a marketing strategy for the new product line.

Correct AnswerverifiedStudents' answers will vary but should r...View AnswerShow Answer

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Again,students' answers will v...
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Correct Answer
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Correct Answer
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Students' answers will vary but should r...
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