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Exam 13: Digital Marketing and Social Networking

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Question 1

Multiple Choice

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Many companies believe podcasts will do all of the following except

A) create brand awareness.
B) promote their products.
C) encourage customer loyalty.
D) be convenient.
E) become the most popular avenue for conveying information.

F) B) and C)
G) B) and E)

Correct Answer

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Question 2

Multiple Choice

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___________ are electronic media that function using digital codes and include media available via computers and other digital devices,such as cell phones and smart phones.

A) The Internet
B) Digital media
C) Virtual realities
D) Digital marketing
E) Online social networking sites

F) B) and C)
G) All of the above

Correct Answer

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Question 3

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Companies sometimes utilize Facebook and similar sites to help generate interest about new products.

With customer-generated video content increasingly available,some companies are using it instead of professional advertising firms.

After accepting a position at IOWatch,Paul realized quickly that he did not have sufficient experience in _________________.

Marketers who learn where online users are likely to express their thoughts and opinions can use these forums to do all of the following except

How can digital marketing and media help companies to cut costs and improve communication? Give an example of an industry that has been highly successful at utilizing the Internet to reduce costs and remain competitive.

Shopping in a store raises more privacy concerns than shopping online.

One of the most common ways marketers can utilize digital media is for

Which of the following can be used by businesses to update consumers on company activities and respond to questions and complaints via very short,concise messages?

The little black and white squares that sometimes appear in magazines,posters,and store displays which let a consumer with a smart device view a website,video,or image with additional marketing information is known as a(n)

A _______ is a web-based meeting place for friends,family,co-workers and peers that lets users create a profile and connect with other users for the purposes that range from getting acquainted,to keeping in touch,to building a work related network.

_____________ includes any attempt to conduct fraudulent activities online,such as by deceiving consumers into releasing personal information.

_____ are websites where users can add to or edit the content of posted articles.

_______ allow users to develop avatars that live and play online,and sometimes even have their own currency.

Social networks have existed in one form or another for more than _______ years.

Which of the following requires companies to get users' consent before using cookies to track their information?

The most flexible element of the marketing mix is price.

The surest way to ensure that you do not fall prey to scams or identity theft online is never to divulge important personal information online.

People spend more time on e-mail than they do on social networking sites.