Question 1

Define distribution intensity and explain its three levels.

Accepted Answer

Distribution intensity refers to the num...

Question 2

When a logistics manager combines several unitized loads into a single,well-protected load for shipment,it is called:

Accepted Answer

A)  suboptimization.
B)  consolidation.
C)  containerization.
D)  palletization.E) B) and C)
F) A) and D)

Question 3

Controlling part of the supply chain that involves finished product storage,outbound logistics,marketing and sales,and customer service constitutes _____.

Accepted Answer

A)  reverse management
B)  horizontal integration
C)  downstream management
D)  backward integrationE) C) and D)
F) None of the above

Question 4

The process through which a firm attempts to control downstream distribution is called _____ integration.

Accepted Answer

A)  balanced
B)  horizontal
C)  forward
D)  associativeE) B) and C)
F) All of the above

Question 5

The simplest and shortest marketing channel is a direct channel.

Accepted Answer

A) True 
 B)False

Question 6

Intermodal operation in which highway trailers and containers ride on railroad flatcars,thereby combining the long-haul capacity of the train with the door-to-door flexibility of the truck is called a _____ service.

Accepted Answer

A)  piggyback
B)  birdyback
C)  fishyback
D)  horsebackE) A) and B)
F) B) and D)

Question 7

Relatively standardized items that are also nonperishable and products with low unit costs pass through comparatively long channels of distribution.

Accepted Answer

A) True 
 B)False

Question 8

The U.S.Supreme Court has ruled that horizontal territorial restrictions may meet legal criteria in certain cases but it has consistently declared vertical territorial restrictions to be illegal.

Accepted Answer

A) True 
 B)False

Question 9

Water carriers continue to control the largest share of the freight business as measured by ton-miles.
​

Accepted Answer

A) True 
 B)False

Question 10

Controlling part of the supply chain that involves raw materials,inbound logistics,and warehouse and storage facilities constitutes _____.

Accepted Answer

A)  horizontal integration
B)  upstream management
C)  forward integration
D)  reverse managementE) A) and D)
F) None of the above

Question 11

An example of vertical conflict within the clothing industry would be when a firm such as Jones,New York decides to sell its line of women's blazers directly to consumers via their website,as opposed to distributing them via its usual wholesale channels.

Accepted Answer

A) True 
 B)False

Question 12

Match each item with the correct statement below.
-Distribution of a product through all available channels is called _____.

Accepted Answer

A)  distribution channel
B)  forward integration
C)  logistics
D)  dual distribution
E)  direct sellingF) intensive distributionG) selective distributionH) exclusive distributionI) tying agreementJ) backward integrationK) administered marketing systemL) corporate marketing systemM) contractual marketing systemN) private carriersO) materials handling systemP) franchiseQ) common carriersR) upstream managementS) suboptimizationT) downstream managementU) C) and J)
V) B) and M)

Question 13

​There are many clothing retailers in Ida's city,but she sells her line of sweaters in only about a dozen boutiques.Ida's approach to distribution intensity yields the following benefit(s) :

Accepted Answer

A)  ​Cooperative advertising opportunities
B)  ​Exclusivity
C)  ​Compliance with Ida's rules for displaying her sweaters
D)  ​Maximum convenience for Ida's customers
E)  ​All of the aboveF) B) and D)
G) A) and B)

Question 14

What is the advantage of intermodal transportation? Give examples of intermodal coordination.

Accepted Answer

Intermodal transportation is a combinati...

Question 15

_____ refers to the movement of products through more than one channel to reach the firm's target market.

Accepted Answer

A)  Direct channeling
B)  Dual distribution
C)  Selective channeling
D)  Exclusive distributionE) All of the above
F) C) and D)

Question 16

Sherwin-Williams sells the paint it manufactures through its company-owned retail paint stores.The company operates its entire marketing channel.The marketing system used by Sherwin-Williams is a(n) _____ marketing system.

Accepted Answer

A)  corporate
B)  community
C)  administered
D)  contractualE) B) and D)
F) A) and C)

Question 17

Alva,a fashion house specializing in designer bags,sells its products only through a limited number of boutiques worldwide.This is an example of:

Accepted Answer

A)  intensive distribution.
B)  associative distribution.
C)  selective distribution.
D)  discriminative distribution.E) A) and D)
F) All of the above

Question 18

Match each item with the correct statement below.
-Distribution of a product through a limited number of channels is called _____.

Accepted Answer

A)  distribution channel
B)  forward integration
C)  logistics
D)  dual distribution
E)  direct sellingF) intensive distributionG) selective distributionH) exclusive distributionI) tying agreementJ) backward integrationK) administered marketing systemL) corporate marketing systemM) contractual marketing systemN) private carriersO) materials handling systemP) franchiseQ) common carriersR) upstream managementS) suboptimizationT) downstream managementU) A) and F)
V) A) and E)

Question 19

Which of the following categories of organizations is most likely to have the longest distribution channel?

Accepted Answer

A)  Firms producing B2B products
B)  Not-for-profit organizations
C)  Firms producing nonperishable consumer goods
D)  Service firmsE) None of the above
F) A) and B)

Question 20

Distributors adjust for discrepancies in the market's assortment of goods and services through a process known as _____.

Accepted Answer

A)  benchmarking
B)  sorting
C)  diffusing
D)  social referencingE) A) and B)
F) A) and C)

Exam 14: Marketing Channels and Supply Chain Management

When a logistics manager combines several unitized loads into a single,well-protected load for shipment,it is called:

Correct AnswerverifiedShow Answer

_____ refers to the movement of products through more than one channel to reach the firm's target market.

Correct AnswerverifiedShow Answer

An example of vertical conflict within the clothing industry would be when a firm such as Jones,New York decides to sell its line of women's blazers directly to consumers via their website,as opposed to distributing them via its usual wholesale channels.

Correct AnswerverifiedShow Answer

Intermodal operation in which highway trailers and containers ride on railroad flatcars,thereby combining the long-haul capacity of the train with the door-to-door flexibility of the truck is called a _____ service.

Correct AnswerverifiedShow Answer

Match each item with the correct statement below. -Distribution of a product through a limited number of channels is called _____.

Correct AnswerverifiedShow Answer

Relatively standardized items that are also nonperishable and products with low unit costs pass through comparatively long channels of distribution.

Correct AnswerverifiedShow Answer

Define distribution intensity and explain its three levels.

Correct AnswerverifiedDistribution intensity refers to the num...View AnswerShow Answer

Controlling part of the supply chain that involves finished product storage,outbound logistics,marketing and sales,and customer service constitutes _____.

Correct AnswerverifiedShow Answer

Match each item with the correct statement below. -Distribution of a product through all available channels is called _____.

Correct AnswerverifiedShow Answer

Alva,a fashion house specializing in designer bags,sells its products only through a limited number of boutiques worldwide.This is an example of:

Correct AnswerverifiedShow Answer

Distributors adjust for discrepancies in the market's assortment of goods and services through a process known as _____.

Correct AnswerverifiedShow Answer

​There are many clothing retailers in Ida's city,but she sells her line of sweaters in only about a dozen boutiques.Ida's approach to distribution intensity yields the following benefit(s) :

Correct AnswerverifiedShow Answer

Sherwin-Williams sells the paint it manufactures through its company-owned retail paint stores.The company operates its entire marketing channel.The marketing system used by Sherwin-Williams is a(n) _____ marketing system.

Correct AnswerverifiedShow Answer

The simplest and shortest marketing channel is a direct channel.

Correct AnswerverifiedShow Answer

The process through which a firm attempts to control downstream distribution is called _____ integration.

Correct AnswerverifiedShow Answer

Which of the following categories of organizations is most likely to have the longest distribution channel?

Correct AnswerverifiedShow Answer

The U.S.Supreme Court has ruled that horizontal territorial restrictions may meet legal criteria in certain cases but it has consistently declared vertical territorial restrictions to be illegal.

Correct AnswerverifiedShow Answer

Controlling part of the supply chain that involves raw materials,inbound logistics,and warehouse and storage facilities constitutes _____.

Correct AnswerverifiedShow Answer

What is the advantage of intermodal transportation? Give examples of intermodal coordination.

Correct AnswerverifiedIntermodal transportation is a combinati...View AnswerShow Answer

Water carriers continue to control the largest share of the freight business as measured by ton-miles. ​

Correct AnswerverifiedShow Answer

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Distribution intensity refers to the num...
View Answer

Correct Answer
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Correct Answer
verified

There are many clothing retailers in Ida's city,but she sells her line of sweaters in only about a dozen boutiques.Ida's approach to distribution intensity yields the following benefit(s) :

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Intermodal transportation is a combinati...
View Answer

Water carriers continue to control the largest share of the freight business as measured by ton-miles.

Correct Answer
verified