Question 1

A fence-sitter is a respondent that chooses between two substantive responses on a survey even when he or she doesn't really know.

Accepted Answer

A) True 
 B)False

Question 2

In-person interviewing has all of the following advantages compared to other survey designs except:

Accepted Answer

A)   High rates of response
B)   Questionnaire can be longer and more complex
C)   Physical and social context can be monitored
D)   The interviewer has little effect on how the respondent answers
E)   Interpretations of questions can be probed and clarifiedF) A) and D)
G) B) and C)

Question 3

Group surveys differ from other types of surveys in the following way:

Accepted Answer

A)   Respondents do not fill out the questionnaires themselves.
B)   The cost of group surveys is usually prohibitively high.
C)   The questionnaire is distributed to more than one respondent at a time.
D)   An interviewer reads the questions to the respondent.
E)   The questionnaire can be loosely structured.F) A) and E)
G) B) and D)

Question 4

What guideline does the following question violate in terms of guidelines for writing questions: Do you think the United States should release more oil reserves in order to reduce gas prices or let gas prices continue to climb until no one can afford to drive?

Accepted Answer

A)   Avoid double negatives
B)   Avoid double-barreled questions
C)   Avoid filter questions
D)   Avoid making disagreement or agreement disagreeable
E)   Minimize fence sitting and floatingF) D) and E)
G) A) and C)

Question 5

The popularity of survey research is due to:

Accepted Answer

A)   Control over extraneous influences in the mode
B)   Versatility, efficiency, and the generalizability of results
C)   The anonymity guaranteed research subject by the investigator
D)   Relatively high degree of population turnover
E)   Its ability to establish causation convincinglyF) None of the above
G) A) and B)

Question 6

Use the following to answer questions 16-18:
In each set, match a concept from Group A to a definition or example from Group B.
-Questionnaire design
Group A
 1. interview schedule
 2. cognitive interview
 3. interpretive questions
 4. context effects 
 
 Group B
 a. A set of questions used for an in-person or phone survey
 b. Follow-up questions to see how a question was interpreted by respondents
 c. Questions added to a survey to help interpret respondents' answers
 d. Questions used for a self-administered survey
 e. The influence of question order on how questions are answered

Accepted Answer

The answer of Use the following to answer questions 16-18:
In...

Question 7

When designing a questionnaire, researchers must write new questions to measure all key concepts.

Accepted Answer

A) True 
 B)False

Question 8

An omnibus survey does not need a specific research focus.

Accepted Answer

A) True 
 B)False

Question 9

Consider the advantages and disadvantages of using an in-person survey, compared to a self-administered survey and a telephone survey.

Accepted Answer

In-person interviewing has several advan...

Question 10

In a closed-ended survey question, responses must be exhaustive and mutually exclusive except in:

Accepted Answer

A)   Interpretive and check-all-that-apply questions
B)   Check-all-that-apply and filter questions
C)   Filter and contingent questions
D)   Contingent and cognitive questions
E)   Cognitive and interpretive questionsF) A) and B)
G) None of the above

Question 11

A major weakness of web-based surveys is that Internet access is not widely or evenly available in the general population.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is a good idea for making the questionnaire attractive to respondents?

Accepted Answer

A)   Leave lots of space white on the Page
B)   List responses in a single line
C)   Incorporate instructions into the questions themselves
D)   If the questionnaire has several Page, do not staple them together
E)   Use skip patterns wherever possibleF) B) and C)
G) None of the above

Question 13

Survey research involves:

Accepted Answer

A)   The collection of in-depth and intensive interviews with key informants
B)   A considerable degree of data dredging, often in official government records
C)   Randomization of subjects and manipulation of the independent variable
D)   The systematic collection of data from individuals using responses to standardized questions
E)   Focus groups that result in guided discussionsF) None of the above
G) A) and C)

Question 14

Interpretive questions are most useful during which part of survey research?

Accepted Answer

A)   Questionnaire design
B)   Precoding
C)   Pretesting
D)   First mailing
E)   Focus groupsF) A) and E)
G) A) and C)

Question 15

What are the key features of a good cover letter? Which features are most important for maximizing the response rate in a survey? For treating respondents ethically? Write a sample cover letter for a self-administered, mailed survey in which respondents will be asked questions about their relationship with their brothers and sisters.

Accepted Answer

Fortunately, the conscientious use of sy...

Question 16

An in-person interview can never guarantee:

Accepted Answer

A)   Validity
B)   Reliability
C)   Anonymity
D)   Confidentiality
E)   Both a and bF) None of the above
G) B) and E)

Question 17

Which of the following is not a benefit of web surveys?

Accepted Answer

A)   They are flexible and inexpensive
B)   Is representative of the whole population
C)   Respondents can view definitions of words or instructions for answering questions
D)   Lengthy sets of responses can be presented with pull-down menus
E)   Pictures and audio segments can be addedF) A) and E)
G) None of the above

Question 18

The best way to improve response rates on a mailed survey is:

Accepted Answer

A)   Include a self-addressed stamped envelope.
B)   Write an attractive questionnaire.
C)   Use different formatting to distinguish instructions.
D)   Send follow-up letters and replacement questionnaires.
E)   Include your contact information in a personalized cover letter.F) None of the above
G) B) and C)

Question 19

Why would the presence of an interviewer make it difficult for respondents to give honest answers?

Accepted Answer

A)   Respondent may want to please the interviewer
B)   Respondent may not want to talk about socially undesirable behavior
C)   Respondent may be affected by the attitude of the interviewer
D)   Both a and b
E)   All of the aboveF) B) and E)
G) C) and E)

Question 20

You have been instructed to design a survey of students at the college to determine their satisfaction with the physical facilities on campus (e.g., classrooms, buildings, etc.). Propose a survey design, including sampling technique, administration of survey, and a few sample questions. Justify your proposal given other potential designs.

Accepted Answer

mailed, self-administered surv...

Exam 7: Survey Research

In-person interviewing has all of the following advantages compared to other survey designs except:

Correct Answer
verified

Which of the following is a good idea for making the questionnaire attractive to respondents?

Correct Answer
verified

Consider the advantages and disadvantages of using an in-person survey, compared to a self-administered survey and a telephone survey.

Correct Answer
verified
In-person interviewing has several advan...
View Answer

An omnibus survey does not need a specific research focus.

Correct Answer
verified

When designing a questionnaire, researchers must write new questions to measure all key concepts.

Correct Answer
verified

The best way to improve response rates on a mailed survey is:

Correct Answer
verified

In a closed-ended survey question, responses must be exhaustive and mutually exclusive except in:

Correct Answer
verified

Which of the following is not a benefit of web surveys?

Correct Answer
verified

The popularity of survey research is due to:

Correct Answer
verified

Correct Answer
verified
mailed, self-administered surv...
View Answer

Correct Answer
verified
Fortunately, the conscientious use of sy...
View Answer

Correct Answer
verified

An in-person interview can never guarantee:

Correct Answer
verified

What guideline does the following question violate in terms of guidelines for writing questions: Do you think the United States should release more oil reserves in order to reduce gas prices or let gas prices continue to climb until no one can afford to drive?

Correct Answer
verified

Group surveys differ from other types of surveys in the following way:

Correct Answer
verified

Survey research involves:

Correct Answer
verified

A fence-sitter is a respondent that chooses between two substantive responses on a survey even when he or she doesn't really know.

Correct Answer
verified

Interpretive questions are most useful during which part of survey research?

Correct Answer
verified

A major weakness of web-based surveys is that Internet access is not widely or evenly available in the general population.

Correct Answer
verified

Why would the presence of an interviewer make it difficult for respondents to give honest answers?

Correct Answer
verified

Exam 7: Survey Research

In-person interviewing has all of the following advantages compared to other survey designs except:

Correct AnswerverifiedShow Answer

Which of the following is a good idea for making the questionnaire attractive to respondents?

Correct AnswerverifiedShow Answer

Consider the advantages and disadvantages of using an in-person survey, compared to a self-administered survey and a telephone survey.

Correct AnswerverifiedIn-person interviewing has several advan...View AnswerShow Answer

An omnibus survey does not need a specific research focus.

Correct AnswerverifiedShow Answer

When designing a questionnaire, researchers must write new questions to measure all key concepts.

Correct AnswerverifiedShow Answer

The best way to improve response rates on a mailed survey is:

Correct AnswerverifiedShow Answer

In a closed-ended survey question, responses must be exhaustive and mutually exclusive except in:

Correct AnswerverifiedShow Answer

Which of the following is not a benefit of web surveys?

Correct AnswerverifiedShow Answer

The popularity of survey research is due to:

Correct AnswerverifiedShow Answer

Correct Answerverifiedmailed, self-administered surv...View AnswerShow Answer

Correct AnswerverifiedFortunately, the conscientious use of sy...View AnswerShow Answer

Correct AnswerverifiedShow Answer

An in-person interview can never guarantee:

Correct AnswerverifiedShow Answer

What guideline does the following question violate in terms of guidelines for writing questions: Do you think the United States should release more oil reserves in order to reduce gas prices or let gas prices continue to climb until no one can afford to drive?

Correct AnswerverifiedShow Answer

Group surveys differ from other types of surveys in the following way:

Correct AnswerverifiedShow Answer

Survey research involves:

Correct AnswerverifiedShow Answer

A fence-sitter is a respondent that chooses between two substantive responses on a survey even when he or she doesn't really know.

Correct AnswerverifiedShow Answer

Interpretive questions are most useful during which part of survey research?

Correct AnswerverifiedShow Answer

A major weakness of web-based surveys is that Internet access is not widely or evenly available in the general population.

Correct AnswerverifiedShow Answer

Why would the presence of an interviewer make it difficult for respondents to give honest answers?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
In-person interviewing has several advan...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
mailed, self-administered surv...
View Answer

Correct Answer
verified
Fortunately, the conscientious use of sy...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified