Question 1

Which of these is NOT a variable "beneath the surface" of daily life in a culture?

Accepted Answer

A)   distance between ranks
B)   need to spell out details
C)   prevalence of technology
D)   distance between business and private lifeE) C) and D)
F) A) and C)

Question 2

Chapter 5 suggests that you consider five other individual characteristics of readers in addition to education. Which two of the following characteristics does the chapter suggest you consider?

Accepted Answer

A)   the reader's professional experience
B)   the reader's gender
C)   the reader's temperament
D)   the reader's job responsibility
E)   None of the above responses are correct.F) A) and B)
G) D) and E) A, D

Question 3

Social-media activities can provide an organization with signficant information about members of their target audiences.

Accepted Answer

A) True 
 B)False

Question 4

Why should you use an audience profile sheet for a writing project?

Accepted Answer

A)   It prompts you to ask questions about your target audience.
B)   It helps you remember what you've learned about your target audience.
C)   It helps you realize when you need to learn more about your target audience.
D)   All responses are correct.E) A) and B)
F) C) and D) D

Question 5

Which of these is a cultural variable "on the surface" that is easily observed?

Accepted Answer

A)   tolerance of uncertainty
B)   distance between ranks
C)   distance between business and private life
D)   prevalence of religionE) A) and B)
F) B) and C)

Question 6

Which of the following mistakes did McDonald's make when it printed takeout bags decorated with flags from around the world?

Accepted Answer

A)   The bags showed a pair of hands holding a flag in a way that customers in some cultures would interpret as an obscene gesture.
B)   The bags showed a Saudi flag, which depicts holy scripture from the Koran. The Saudis were offended because these bags would be thrown out.
C)   The writing on the bags was in English, which offended numerous nonnative speakers.
D)   All responses are correct.E) A) and B)
F) A) and C)

Question 7

for what primary purpose do private companies use social-media data?

Accepted Answer

Private companies use social-m...

Question 8

Your company has completed an audience analysis for the manual you are writing for users of a new accounting system. The manual will be given to the 750 employees in the company's accounting department. Some members of the audience are experienced accountants and others are not; some have MBA degrees and others have bachelor's or associate's degrees; some were recently hired and some are long-term employees; some are managers and some are bookkeepers. How might you best accommodate your audiences?

Accepted Answer

A)   Include different sections for the different audiences.
B)   Write the manual to the lowest level of the audience.
C)   Write the manual to the highest level of the audience.
D)   Prepare an audience profile sheet.E) A) and B)
F) C) and D)

Question 9

Chapter 5 identifies seven categories of cultural variables "on the surface." One category is political. Which of these is NOT a category of surface cultural variables?

Accepted Answer

A)   economic
B)   social
C)   religious
D)   philosophical
E)   technologicalF) A) and E)
G) A) and C)

Question 10

The following passage would be appropriate for a document aimed at a multicultural audience:
Two companies found themselves in the financial equivalent of sudden-death overtime. The first to raise the necessary capital would be the one to survive.

Accepted Answer

A) True 
 B)False

Question 11

Why are graphics especially useful when communicating with people from other cultures?

Accepted Answer

Graphics are especia...

Question 12

You are writing a proposal to restructure your department's organizational chart. Your manager was a member of the committee that originally set up the department's current structure. Which purpose statement would be best for a proposal to your manager?

Accepted Answer

A)   The purpose of this proposal is to show how we can reorganize our department to improve our efficiency while keeping intact the values that have allowed us to succeed to this point.
B)   The purpose of this proposal is to show how to solve all of our productivity problems and remove all the barriers to effective communication.
C)   The purpose of this proposal is to show why it's time for "out with the old and in with the new."
D)   The purpose of this proposal is to explain why we have no choice but to scrap our ineffective organizational structure.E) A) and B)
F) A) and C)

Question 13

a good way to learn about your readers' preferences is to read documents they have written.

Accepted Answer

A) True 
 B)False  True

Question 14

what should you do once you have analyzed your audience and purpose?

Accepted Answer

A)   Begin drafting.
B)   Conduct research.
C)   Get management's approval.
D)   Outline the document.
E)   Complete an audience profile.F) A) and E)
G) A) and D)

Question 15

if you think your document will have a number of readers, you should consider writing a variety of documents addressed to different kinds of readers.

Accepted Answer

A) True 
 B)False

Question 16

The point of learning about your audience is to use that information to tailor a document to fit the audience's needs.

Accepted Answer

A) True 
 B)False

Question 17

One way to learn about the primary reader of your document is to interview people who know him or her. Which of these questions is NOT likely to help you learn useful information about your primary reader?

Accepted Answer

A)   Does this person prefer to read hard-copy documents or electronic documents?
B)   Does this person prefer to read detailed information or a summary that provides a big picture?
C)   Does this person tend to review the sources listed in a bibliography after reading a report?
D)   Does this person attend chapter meetings of professional associations?E) None of the above
F) B) and C)

Question 18

Which phrase best defines the purpose of a workplace document?

Accepted Answer

A)   what you want to accomplish with the document you are producing
B)   what you propose to do when you receive permission
C)   what you want to display in words or images
D)   what you want to document for clarityE) All of the above
F) A) and D)

Question 19

Chapter 5 discusses certain variables that lead to differences among cultures. Which of these statements about cultural variables is true?

Accepted Answer

A)   Different organizations within the same culture can vary greatly.
B)   Cultural variables line up in clear, predictable patterns.
C)   Each variable represents a small number of attitudes.
D)   An organization's cultural attitudes tend to be static over time.E) A) and B)
F) A) and C)

Question 20

Which of these is an example of a workplace document?

Accepted Answer

A)   a podcast about Internet servers
B)   an oral presentation about selecting appropriate insurance coverage
C)   a video describing how a piece of equipment works
D)   All responses are correct.E) B) and C)
F) B) and D)

Exam 5: Analyzing Your Audience and Purpose

Which of these is NOT a variable "beneath the surface" of daily life in a culture?

Correct Answer
verified

Chapter 5 suggests that you consider five other individual characteristics of readers in addition to education. Which two of the following characteristics does the chapter suggest you consider?

Correct Answer
verified
A, D

Social-media activities can provide an organization with signficant information about members of their target audiences.

Correct Answer
verified

Why should you use an audience profile sheet for a writing project?

Correct Answer
verified
D

Which of these is a cultural variable "on the surface" that is easily observed?

Correct Answer
verified

Which of the following mistakes did McDonald's make when it printed takeout bags decorated with flags from around the world?

Correct Answer
verified

for what primary purpose do private companies use social-media data?

Correct Answer
verified
Private companies use social-m...
View Answer

Correct Answer
verified

Chapter 5 identifies seven categories of cultural variables "on the surface." One category is political. Which of these is NOT a category of surface cultural variables?

Correct Answer
verified

The following passage would be appropriate for a document aimed at a multicultural audience: Two companies found themselves in the financial equivalent of sudden-death overtime. The first to raise the necessary capital would be the one to survive.

Correct Answer
verified

Why are graphics especially useful when communicating with people from other cultures?

Correct Answer
verified
Graphics are especia...
View Answer

You are writing a proposal to restructure your department's organizational chart. Your manager was a member of the committee that originally set up the department's current structure. Which purpose statement would be best for a proposal to your manager?

Correct Answer
verified

a good way to learn about your readers' preferences is to read documents they have written.

Correct Answer
verified
True

what should you do once you have analyzed your audience and purpose?

Correct Answer
verified

if you think your document will have a number of readers, you should consider writing a variety of documents addressed to different kinds of readers.

Correct Answer
verified

The point of learning about your audience is to use that information to tailor a document to fit the audience's needs.

Correct Answer
verified

One way to learn about the primary reader of your document is to interview people who know him or her. Which of these questions is NOT likely to help you learn useful information about your primary reader?

Correct Answer
verified

Which phrase best defines the purpose of a workplace document?

Correct Answer
verified

Chapter 5 discusses certain variables that lead to differences among cultures. Which of these statements about cultural variables is true?

Correct Answer
verified

Which of these is an example of a workplace document?

Correct Answer
verified

Exam 5: Analyzing Your Audience and Purpose

Which of these is NOT a variable "beneath the surface" of daily life in a culture?

Correct AnswerverifiedShow Answer

Chapter 5 suggests that you consider five other individual characteristics of readers in addition to education. Which two of the following characteristics does the chapter suggest you consider?

Correct AnswerverifiedA, D

Social-media activities can provide an organization with signficant information about members of their target audiences.

Correct AnswerverifiedShow Answer

Why should you use an audience profile sheet for a writing project?

Correct AnswerverifiedD

Which of these is a cultural variable "on the surface" that is easily observed?

Correct AnswerverifiedShow Answer

Which of the following mistakes did McDonald's make when it printed takeout bags decorated with flags from around the world?

Correct AnswerverifiedShow Answer

for what primary purpose do private companies use social-media data?

Correct AnswerverifiedPrivate companies use social-m...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Chapter 5 identifies seven categories of cultural variables "on the surface." One category is political. Which of these is NOT a category of surface cultural variables?

Correct AnswerverifiedShow Answer

The following passage would be appropriate for a document aimed at a multicultural audience: Two companies found themselves in the financial equivalent of sudden-death overtime. The first to raise the necessary capital would be the one to survive.

Correct AnswerverifiedShow Answer

Why are graphics especially useful when communicating with people from other cultures?

Correct AnswerverifiedGraphics are especia...View AnswerShow Answer

You are writing a proposal to restructure your department's organizational chart. Your manager was a member of the committee that originally set up the department's current structure. Which purpose statement would be best for a proposal to your manager?

Correct AnswerverifiedShow Answer

a good way to learn about your readers' preferences is to read documents they have written.

Correct AnswerverifiedTrue

what should you do once you have analyzed your audience and purpose?

Correct AnswerverifiedShow Answer

if you think your document will have a number of readers, you should consider writing a variety of documents addressed to different kinds of readers.

Correct AnswerverifiedShow Answer

The point of learning about your audience is to use that information to tailor a document to fit the audience's needs.

Correct AnswerverifiedShow Answer

One way to learn about the primary reader of your document is to interview people who know him or her. Which of these questions is NOT likely to help you learn useful information about your primary reader?

Correct AnswerverifiedShow Answer

Which phrase best defines the purpose of a workplace document?

Correct AnswerverifiedShow Answer

Chapter 5 discusses certain variables that lead to differences among cultures. Which of these statements about cultural variables is true?

Correct AnswerverifiedShow Answer

Which of these is an example of a workplace document?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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A, D

Correct Answer
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D

Correct Answer
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Correct Answer
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Correct Answer
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Private companies use social-m...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Graphics are especia...
View Answer

Correct Answer
verified

Correct Answer
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True

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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