Question 1

_____ refers to the actions of consumers directly involved in obtaining,consuming,and disposing of products and the decision processes that precede and follow these actions.

Accepted Answer

A)  Buyer behavior
B)  Consumer behavior
C)  Marketing management
D)  Consumer-goods manufacturing processE) None of the above
F) A) and D)

Question 2

An exchange process is an activity in which two or more parties give something of value to each other to satisfy perceived needs.

Accepted Answer

A) True 
 B)False

Question 3

Complete the following using the terms listed.
-When two or more businesses link their names to a single product,_____ occurs.

Accepted Answer

A)  secondary data
B)  affinity program
C)  Market segmentation
D)  demographic
E)  target marketF) End-use segmentationG) marketing mixH) data miningI) Consumer behaviorJ) Ownership utilityK) Exchange processesL) Business productsM) person marketingN) Mass customizationO) frequency marketingP) ComarketingQ) cobrandingR) C) and O)
S) I) and O)

Question 4

The use of websites,magazine ads,and mail sent directly to consumers by companies to market their organizations is an example of organization marketing.

Accepted Answer

A) True 
 B)False

Question 5

Attitudes and opinions are psychographic characteristics.

Accepted Answer

A) True 
 B)False

Question 6

Bailey seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand.Bailey's purchase is governed by _____.

Accepted Answer

A)  interpersonal determinants
B)  personal determinants
C)  relationship marketing
D)  end-use segmentationE) None of the above
F) C) and D)

Question 7

All of the following are methods of segmenting the business market EXCEPT ________.

Accepted Answer

A)  psychographics
B)  demographics
C)  geographic
D)  end-useE) B) and D)
F) A) and B)

Question 8

Standardization may lead to higher costs.

Accepted Answer

A) True 
 B)False

Question 9

Philippe owns a store that sells lampshades.The process of receiving money in return for lamp shades is _____.

Accepted Answer

A)  marketing
B)  place utility
C)  exchange
D)  time utilityE) A) and D)
F) C) and D)

Question 10

Complete the following using the terms listed.
-_____ refers to an orderly transfer of goods and services from the seller to the buyer.

Accepted Answer

A)  secondary data
B)  affinity program
C)  Market segmentation
D)  demographic
E)  target marketF) End-use segmentationG) marketing mixH) data miningI) Consumer behaviorJ) Ownership utilityK) Exchange processesL) Business productsM) person marketingN) Mass customizationO) frequency marketingP) ComarketingQ) cobrandingR) A) and F)
S) F) and H)

Question 11

Describe the consumer markets segmentations.

Accepted Answer

The four common bases for segmenting con...

Question 12

Building long-term relationships with a few suppliers can actually lower production costs.

Accepted Answer

A) True 
 B)False

Question 13

The common bases for segmenting consumer markets include all of the following EXCEPT _____ factors.

Accepted Answer

A)  psychographic
B)  geographic
C)  demographic
D)  end-useE) All of the above
F) B) and C)

Question 14

Complete the following using the terms listed.
-_____ is a cooperative arrangement in which two businesses jointly market each other's products.

Accepted Answer

A)  secondary data
B)  affinity program
C)  Market segmentation
D)  demographic
E)  target marketF) End-use segmentationG) marketing mixH) data miningI) Consumer behaviorJ) Ownership utilityK) Exchange processesL) Business productsM) person marketingN) Mass customizationO) frequency marketingP) ComarketingQ) cobrandingR) B) and Q)
S) E) and G)

Question 15

Identifying skin care products for women of color is an example of location segmentation.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the influence of interpersonal and personal factors on consumer behavior.

Accepted Answer

The actions of ultimate consumers direct...

Question 17

Allan and Erica assembled a group of 12 people and had the group evaluate several promotional campaigns.Allan and Erica collected data from a(n) ________.

Accepted Answer

A)  focus group
B)  survey
C)  observational source
D)  secondary sourceE) All of the above
F) A) and C)

Question 18

Aidan is tired of doing his laundry at the local laundromat and would like to buy a washer and dryer for his apartment.He notices that an online retail store is having a half-price sale.Aidan is at what step of the consumer behavior process?

Accepted Answer

A)  Searching for alternatives
B)  Evaluation of alternatives
C)  Purchase decision
D)  Purchase actE) A) and C)
F) B) and C)

Question 19

A fast-food chain specializing in Chinese food starts serving Indo-Chinese food in order to attract a more varied target audience.This is an example of _____.

Accepted Answer

A)  mass customization
B)  adaptation
C)  standardization
D)  organization marketingE) A) and D)
F) C) and D)

Question 20

Forbes,Fortune,and similar types of magazines often contain ads for Rolex watches,BMW automobiles,and other luxury items.Advertisers are trying to reach a market segment based on _____.

Accepted Answer

A)  income
B)  age
C)  gender
D)  locationE) A) and D)
F) A) and C)

Exam 11: Customer-Driven Marketing

Allan and Erica assembled a group of 12 people and had the group evaluate several promotional campaigns.Allan and Erica collected data from a(n) ________.

Correct AnswerverifiedShow Answer

A fast-food chain specializing in Chinese food starts serving Indo-Chinese food in order to attract a more varied target audience.This is an example of _____.

Correct AnswerverifiedShow Answer

Philippe owns a store that sells lampshades.The process of receiving money in return for lamp shades is _____.

Correct AnswerverifiedShow Answer

Building long-term relationships with a few suppliers can actually lower production costs.

Correct AnswerverifiedShow Answer

Complete the following using the terms listed. -When two or more businesses link their names to a single product,_____ occurs.

Correct AnswerverifiedShow Answer

An exchange process is an activity in which two or more parties give something of value to each other to satisfy perceived needs.

Correct AnswerverifiedShow Answer

Standardization may lead to higher costs.

Correct AnswerverifiedShow Answer

Identifying skin care products for women of color is an example of location segmentation.

Correct AnswerverifiedShow Answer

Forbes,Fortune,and similar types of magazines often contain ads for Rolex watches,BMW automobiles,and other luxury items.Advertisers are trying to reach a market segment based on _____.

Correct AnswerverifiedShow Answer

Describe the consumer markets segmentations.

Correct AnswerverifiedThe four common bases for segmenting con...View AnswerShow Answer

Complete the following using the terms listed. -_____ is a cooperative arrangement in which two businesses jointly market each other's products.

Correct AnswerverifiedShow Answer

Complete the following using the terms listed. -_____ refers to an orderly transfer of goods and services from the seller to the buyer.

Correct AnswerverifiedShow Answer

_____ refers to the actions of consumers directly involved in obtaining,consuming,and disposing of products and the decision processes that precede and follow these actions.

Correct AnswerverifiedShow Answer

Discuss the influence of interpersonal and personal factors on consumer behavior.

Correct AnswerverifiedThe actions of ultimate consumers direct...View AnswerShow Answer

The use of websites,magazine ads,and mail sent directly to consumers by companies to market their organizations is an example of organization marketing.

Correct AnswerverifiedShow Answer

All of the following are methods of segmenting the business market EXCEPT ________.

Correct AnswerverifiedShow Answer

Aidan is tired of doing his laundry at the local laundromat and would like to buy a washer and dryer for his apartment.He notices that an online retail store is having a half-price sale.Aidan is at what step of the consumer behavior process?

Correct AnswerverifiedShow Answer

Bailey seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand.Bailey's purchase is governed by _____.

Correct AnswerverifiedShow Answer

Attitudes and opinions are psychographic characteristics.

Correct AnswerverifiedShow Answer

The common bases for segmenting consumer markets include all of the following EXCEPT _____ factors.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The four common bases for segmenting con...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The actions of ultimate consumers direct...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified